Saturday, November 8, 2014

5 Ways to Boost Your Book Or Business With a Podcast

I often get asked whether creating a podcast is worth the time and effort. My experience both as a podcaster and helping speakers, authors and coaches create podcasts is that it is worth the effort, but you have to be strategic and know what you're doing. Here are 5 ways to boost your book or business with a podcast:

1) Expand Your Reach Through Interviews: If you do an interview based podcast you can reach out to leaders in your field. What I recommend is to make a list of 5-10 thought leaders in your field, as well as influencers who can connect you with the people who most need to hear what you have to say.

2) Increase Your Credibility and Visibility: Whether you are doing interviews or a solo podcast (where it's you speaking without a guest) podcasts help position you as an authority. When you are the authority in your field, it helps you enroll people in your programs and services, and paves the way for people to read your books and other content. 

3. Create a Journey for Your Listeners: Many people will start podcasts, but few will stay with them, because they won't see results from their efforts. An important part of successful podcasting is creating a "journey" for listeners. Invite your listeners to join you on a teleseminar, or email you, or sign up for a free gift. It's not enough to create a podcast. You have to create engagement and an conversation, and invite and inspire your listeners to join you. Figure out what your "journey" is and give listeners a way to work and connect with you in a deeper way.

4. Get Listed on Industry Websites: A great way to boost your visibility and get the word out about what you do is to get listed on industry websites. A powerful way to do this is to interview leaders of organizations that are related to what you do. If you are not doing an interview based podcast, you can still get the word out by using a "curation" strategy. Mention the organizations website or events and put the links to their website on your show page. Then send the podcast to the organization. There is a very good chance that they will send your podcast out to their list and put it on their website. After all, it's an endorsement of them. 

5. Be consistent: A big part of what makes podcast so powerful is that it allows you to project yourself and your message to people all over the world. Make sure to release your podcast at a regularly scheduled day and time to build trust with your audience. Soon, your ideal listeners will be excited and looking forward to your new episodes. Those are the people who will be hungry to read your new books and buy your programs, products and services. 

Want to learn more about how podcasting can help you expand your reach and get your message out in a big way? Call me at 413-883-5518 for a free 30 minute consultation, or reach out at  

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