Part Three: The Who, the What and the How
Into the picture comes Carol Jones and Victor Pleshev with their ironing board cover in Australia. In a declining market where fewer couples are getting married, and fewer woman are taking the responsibility of all the domestic chores, Carol and Victor heard “NO!” over and over again in promoting their ironing board cover, However, their niche market of men who value their time and want ironing to be easier and quicker have become their ever-growing market in their little corner of the world.
Next, in an English market town, Moyez solved the problem of low staff morale, overbooked doctors and slow patient response time by coming up with telephone triage. Who would have thought that just talking to some patients on the phone was enough for many patients? Through a simple little phone call the trained and qualified doctor could decide who has to come in and who doesn’t.
Finally, Debbie Sterling from a small town in Rhode Island wanted to figure a way to get more girls interested in engineering. Her interest in engineering had been sparked by playing with her older brothers’ construction toys when she was a little girl. However, she knew the common little girl would quickly become bored if they were asked to play with their brother’s construction toys. So, she created a story about a girl engineer named GoldieBlox who went on adventures and solved problems by building simple machines. Through this she combined girls’ natural love of literature and stories with a construction and engineering theme. In 2014 GoldieBlox has won the People’s Choice Toy of the Year Award.
The rest of Jiwa’s book, Hunch, shares more stories on people that have been innovative by using their imagination to solve problems. They were curious and wanted to find a better way. Jiwa also goes into little exercises that help us find our own imagination and curiosity while practicing how to be more innovative ourselves.
In the end, it’s very important how we choose to pay attention to influences, what we imagine, and the things we have the foresight to create and ultimately who we become. What truly deserves to occupy the moments that will go from making up our minutes to influencing the impact of we make and the legacy we leave. Jiwa’s book was a quick easy read, I suggest you pick it up and give it a good go-through. You won’t be sorry.
Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.