Content Marketing Part 3

Social Media Marketing

   

        Guberti, says, “Social media is the core platform brands use to increase their visibility and communicate with current customers. This tool can open the floodgates to traffic, opportunities, and sales.”

            Guberti also shares in his book, Content Marketing Secrets that he believes we should only work on one social media site at a time until we master it. And then once we have a first social media platform on auto-pilot, then we can work on mastering another one. We also need to keep in mind that our goal is to keep visitors on our social media sites for longer and longer periods of time.

            Of all the social media networks, Guberti believes that Twitter is the easiest and cheapest to master. Our Twitter strategies should be to interact with our audiences and provide them with content that they want. Through using these strategies, amazingly Guberti was able to have his first 100,000 Twitter followers before he graduated high school.

            He shares in this book that we need to follow people who will likely follow us back. Let’s not try to convert people to our niche. Let’s just follow people who have already been converted to whatever niche we are trying to play big in.

            How do we find these people that have already been converted? Well, we need to find someone who is prominent in our field who has a large following. And guess what? Once we find them, we’re also going to notice that they have already built up the audience that we are looking for. So, let’s start following some of the fans of our fellow influencers who have already converted them so they too can know we exist and follow us back. Then let’s make sure that we’re also interacting with our new-found social media friends, as well.

            Now let’s move over to Facebook, which is dominating the targeted advertising realm. Facebook’s ability to target our audience or at least a future audience is incredible, especially if we have the money to pay for Facebook Ads. However, if we don’t presently have the resources for targeted Facebook Ads, then we’re going to have to be strategic in how we use Facebook.

            Facebook Live is hot right now. And it’s a great place for us to start integrating ourselves into our audience or niche for free. Also, joining some Facebook Groups and interacting with other people that hang out there is awesome, too. And so is creating our own Facebook Group within our niche. Starting a group instantaneously gives us creditability in our field of expertise. In addition, we can also create Facebook Groups for Facebook users who have read our books and want a place to be engaged in with others who are discussing the ideas our books offer to them.

            Now moving on to Pinterest. The great thing about Pinterest is that we don’t need a lot of followers for Pinterest to be effective for us. Guberti had one of his pins pinned over 1000 times when he only had 500 followers. That’s engagement. And that’s real viral potential.

            One of the secrets with Pinterest is that we need to be active on that platform. And one way to be active on that platform is to invite contributors to pin pins to our boards. Another way is to use a tool called Virtual Tag, which can schedule our pins and set up an evergreen posting cycle tor us that pins the same pin to multiple boards in a continuous cycle.

            YouTube is another way to use social media marketing, and it’s great for SEO because Google owns YouTube, so of course, it favors YouTube in Google searches. Also, in today’s times, people like videos, so it only makes sense to take advantage of YouTube in our social media marketing efforts. The thing about YouTube is that we have to upload more videos than most of us presently are doing. We should be doing at least one video a week. And sadly, many of us are just too sporadic when it comes to uploading our videos to YouTube to promote our content in our social media marketing efforts.

            In addition, we also need to make compelling videos that talk directly to our niche. This isn’t as hard as it sounds, though. All we have to do is to dig back through our old content, and now we have a diamond field of precious old content that we can repurpose for YouTube, which by the way, Google loves. Using YouTube will boost our Google ranking, thus making it easier for people to find us and our life-changing content.

            Moving on the Instagram. Instagram is on fire right now. According to Guberti, they have 300 million daily active, engaged users who love the pictures and products they find on this site. So, it only makes sense to be active on Instagram in our social media marketing efforts. And let’s also make sure that we “like” hundreds of pictures related to our niche because thousands of potential targeted followers can come from these pictures.

            Also, let’s find someone on Instagram who has a large audience according to Guberti, and follow people who liked this influencer’s post. Then, let’s repeat this formula with another Instagram influencer.

            Finally, LinkedIn. Guberti believes that LinkedIn is the most underrated social media network on the web. And the first thing we need to do is to get more LinkedIn connections. And the best way to do this is to first and foremost send meaningful invites to the right people. Then we need to publish posts on LinkedIn every day, as well as engage with other posts. And let’s also make sure that we ask for endorsements and have a professional bio. And finally, let’s also utilize the right LinkedIn groups who are filled with professionals that are in our niche and may want to work with us in some capacity.

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net