Content Marketing Part 4

Content Monetization

    

        This part of Guberti’s book will help us make money doing what we love to do. However, we all must remember that no tactic or strategy can help us make money if we don’t implement it.

            So, here comes a few ways to monetize or make some money off of our content.

             First, and the easiest one according to Guberti, is to write a book for our targeted audience. Guberti expresses over and over again in his book how writing a book really isn’t as hard as we collectively think it is. Then he goes on to give us strategies to write a book, like eliminating distractions, maybe doing a video transcription, or even hiring a ghostwriter if we genuinely believe that it is too hard to write a book ourselves.

            Next, Guberti gets into training courses as a way to monetize. He says that they are his most profitable venture. And he should know because he has created a bunch of them. He also mentions how a book and a training course go hand-in-hand. And then Guberti shares his sales funnel where he explains how his multiple products set at various prices that begin at $7 and go all the way up to $997 and even $1445 help him lead people through his sales funnel in a way that he can monetize what he does.

            In addition, Guberti really loves his virtual summits, so there is no way his book on content marketing secrets and this section on monetizing wasn’t going to include his secret weapon of virtual summits as a way to make money. Through his all-access pass, which goes as high as $297 during the summit, and then jumps to $997 after the summit has ended, Guberti makes some good money as he monetizes his content and the content of others, while also building those relationships with other influencers.

            Near the end of his book, Content Marketing Secrets Guberti makes a good argument on why all of us need to learn how to use affiliate marketing so we can monetize what we do. In this section of the book, he shares with us how affiliate marketing can also lead to joint ventures, which will also lead to exponentially increasing our revenue, and possibly lead to coaching, consulting and who knows what other paid services, too?

            So, to sum it up, there are a lot of ways to make money doing what we love to do, especially within our own content creation. And Marc Guberti may still be a young guy, but don’t let that fool you. He really does have a lot to say, and we’d be really wise to listen to him, and we’d be especially wise to listen to him on his Breakthrough Success Podcast where he shares his success secrets on a weekly basis. Also, we’d also be extremely wise to read his book, Content Marketing Secrets cover to cover and then implement some of his strategies.       

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net

Content Marketing Part 3

Social Media Marketing

   

        Guberti, says, “Social media is the core platform brands use to increase their visibility and communicate with current customers. This tool can open the floodgates to traffic, opportunities, and sales.”

            Guberti also shares in his book, Content Marketing Secrets that he believes we should only work on one social media site at a time until we master it. And then once we have a first social media platform on auto-pilot, then we can work on mastering another one. We also need to keep in mind that our goal is to keep visitors on our social media sites for longer and longer periods of time.

            Of all the social media networks, Guberti believes that Twitter is the easiest and cheapest to master. Our Twitter strategies should be to interact with our audiences and provide them with content that they want. Through using these strategies, amazingly Guberti was able to have his first 100,000 Twitter followers before he graduated high school.

            He shares in this book that we need to follow people who will likely follow us back. Let’s not try to convert people to our niche. Let’s just follow people who have already been converted to whatever niche we are trying to play big in.

            How do we find these people that have already been converted? Well, we need to find someone who is prominent in our field who has a large following. And guess what? Once we find them, we’re also going to notice that they have already built up the audience that we are looking for. So, let’s start following some of the fans of our fellow influencers who have already converted them so they too can know we exist and follow us back. Then let’s make sure that we’re also interacting with our new-found social media friends, as well.

            Now let’s move over to Facebook, which is dominating the targeted advertising realm. Facebook’s ability to target our audience or at least a future audience is incredible, especially if we have the money to pay for Facebook Ads. However, if we don’t presently have the resources for targeted Facebook Ads, then we’re going to have to be strategic in how we use Facebook.

            Facebook Live is hot right now. And it’s a great place for us to start integrating ourselves into our audience or niche for free. Also, joining some Facebook Groups and interacting with other people that hang out there is awesome, too. And so is creating our own Facebook Group within our niche. Starting a group instantaneously gives us creditability in our field of expertise. In addition, we can also create Facebook Groups for Facebook users who have read our books and want a place to be engaged in with others who are discussing the ideas our books offer to them.

            Now moving on to Pinterest. The great thing about Pinterest is that we don’t need a lot of followers for Pinterest to be effective for us. Guberti had one of his pins pinned over 1000 times when he only had 500 followers. That’s engagement. And that’s real viral potential.

            One of the secrets with Pinterest is that we need to be active on that platform. And one way to be active on that platform is to invite contributors to pin pins to our boards. Another way is to use a tool called Virtual Tag, which can schedule our pins and set up an evergreen posting cycle tor us that pins the same pin to multiple boards in a continuous cycle.

            YouTube is another way to use social media marketing, and it’s great for SEO because Google owns YouTube, so of course, it favors YouTube in Google searches. Also, in today’s times, people like videos, so it only makes sense to take advantage of YouTube in our social media marketing efforts. The thing about YouTube is that we have to upload more videos than most of us presently are doing. We should be doing at least one video a week. And sadly, many of us are just too sporadic when it comes to uploading our videos to YouTube to promote our content in our social media marketing efforts.

            In addition, we also need to make compelling videos that talk directly to our niche. This isn’t as hard as it sounds, though. All we have to do is to dig back through our old content, and now we have a diamond field of precious old content that we can repurpose for YouTube, which by the way, Google loves. Using YouTube will boost our Google ranking, thus making it easier for people to find us and our life-changing content.

            Moving on the Instagram. Instagram is on fire right now. According to Guberti, they have 300 million daily active, engaged users who love the pictures and products they find on this site. So, it only makes sense to be active on Instagram in our social media marketing efforts. And let’s also make sure that we “like” hundreds of pictures related to our niche because thousands of potential targeted followers can come from these pictures.

            Also, let’s find someone on Instagram who has a large audience according to Guberti, and follow people who liked this influencer’s post. Then, let’s repeat this formula with another Instagram influencer.

            Finally, LinkedIn. Guberti believes that LinkedIn is the most underrated social media network on the web. And the first thing we need to do is to get more LinkedIn connections. And the best way to do this is to first and foremost send meaningful invites to the right people. Then we need to publish posts on LinkedIn every day, as well as engage with other posts. And let’s also make sure that we ask for endorsements and have a professional bio. And finally, let’s also utilize the right LinkedIn groups who are filled with professionals that are in our niche and may want to work with us in some capacity.

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net

Content Marketing Secrets Part 2

Content Marketing

 If no one knows our content exists, then we can have the greatest content in the world, and it ain’t going to make one iota of difference because almost no one is going to see it. And that means almost no one is going to know it exists, or that we wrote it, or that we exist. What a waste, huh? So sad, isn’t it? 

          Guberti and I see eye to eye on this next strategy of content marketing, which is to build relationships. Guberti says in his book that if we aren’t working on developing at least one new meaningful relationship every day, then our content brand is stagnant at best. Besides relationships being fun, they are also one of the greatest opportunities available to us authors and speakers to share our message and our content.

            And if we can build relationships with influencers who can share our message and our content on a huge stage or scale, then we’ve hit the relationship jackpot. However, influencers have to guard their time and brand, and rightfully so. So we can’t just go ask them for a favor. Instead, we have to provide some value for them first according to Guberti. And one good way to do this is to help them get extra exposure by asking them to be a guest on our podcast if we have one. Or, asking them to be a guest blogger on our blog, if we have one.

            Another great way to add value to the influencers first while creating a great relationship with them is to invite them to participate in our virtual summits if we are brave enough and bold enough to actually try to put on a virtual summit and invite all of our new friends to it.

            I really like Guberti’s next tip in marketing our content, which is just simply to repurpose our content. Repurposing is the easiest way to be everywhere so we can catch a few influencers attention.

            Here’s a simple example of repurposing our content. We could create a video within our niche and put it on YouTube, Facebook and Vimeo. Then we could repurpose our video’s content by taking just the audio and turn it into a podcast episode. Next, we could transcribe either the video or audio and turn it into a blog post, which we can post all over our social media channels. Next, we could turn our post into a slide share. And then take we could take pictures from the post and/or slide share, and even create a few with quotes from the content to post on Pinterest and Instagram. You see, all these social media channels have different audiences so we can reach new people. However, they also all kind of feed into one another. Our content can flow through our various social media channels in unique ways. And by repurposing our content through these different social media channels, we certainly do look like we are everywhere doing everything.

            Also, let’s make sure that we are also collaborating with our audiences too because they could provide us with opportunities for guest appearances on television, radio, podcasts, blogs, and other media platforms. Our audience can also become our contributors helping us create a larger amount of content while adding their unique value to our platforms. They might even become so excited about working with us that they also go out and tell everyone they know about us.

            Guberti includes building our email list in content marketing because we actually own this piece of the virtual real estate world. Plus, through the powers of email, we show up in people’s inboxes. In Guberti’s book, Content Marketing Secrets, Guberti provides us with 50 tactics to grow our email list from creating a bunch of landing pages to creating Udemy Courses, leveraging our blogs, appearing on other people’s YouTube Channels, providing perks, publishing a kindle book, and a whole bunch more of tips just waiting to be explored and implemented.

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net

The End of Average Part 6

The Age of Individuals Continued

Another interesting company that is doing some really ground-breaking stuff according to Rose in his book, The End of Average, is Morning Star. Morning Star has a self-managing philosophy. There are no managers. There is no hierarchy. Morning Star does everything it can to promote the power of the individual. Employees can even modify their own jobs however they want to as long as they can convince employees affected by the change that it’s a good idea.

Believe it or not, this can be the new win-win type of capitalism when individuality is taking seriously instead of the Robber Barons and every employee is transitioned into an independent agent. The new empowered employees are tasked with figuring out the best way of doing his or her job and contributing to the company in a meaningful way rather than being disengaged and having one foot already out the door. Remember, the 2013 Gallup Survey found that 70% of employees disengaged. And Walmart has a turnover rate of about 50% annually. That means that Walmart has to replace about a million people a year. Just think about the enormous costs of doing that…

Western Governors University is breaking out of the traditional Taylorism system of education where high schools and colleges are controlling almost every aspect of their students’ lives and forcing their students to be just like everyone else, but only better. In addition, students are paying more and more for this kind of maltreatment as well. Western Governors University has on-line self-paced classes with competency exams. This University only costs $6,000 for as many classes as one can finish in two semesters.

More than 200 schools are now exploring competency-based forms of evaluating performance. And many are doing away with traditional grades. Even MIT is offering several credentialing programs because it offers more flexible and finer-grained level of certification of one’s skills, abilities and knowledge than the typical four year college diploma. The State of Virginia is also offering credentialing instead of the four year college programs where they have a shortage of qualified candidates.

In short, students should be able to take courses anywhere and stack credentialing from all over, according to Todd Rose. Students should be able to learn the material at their own pace, and even for free if they can figure out a way, like maybe going to the free public library, for some of their education. In addition, with self-determined competency-based credentialing there will be fewer penalties for experimenting in order to discover what one’s true passion really is. This would also create better matches between students and employees because credentials would adjust in real time. Rose doesn’t want to do away with colleges, he just wants them to change to meet the needs of today’s students.

A good fit with our environment, whether it’s a classroom, cockpit or corner office, creates opportunity to show what we are truly capable of as unique individual human beings. But one must remember that equal access is not the same as equal fit. Equal access helped move us forward as a more fair society during the Industrial Age. Today, it’s different. Today, only equal fit creates true equal opportunity.

Back in 1931, James Tuslow Adams coined the term, American Dream in direct response to the growing influence of Taylorism and the efficiency movement, which valued the system, but had no regard for the individuals to whom alone any system could mean anything. The American Dream wasn’t about the white picket fence or being rich. Rather, it was about having the opportunity to live our lives to the fullest, as well as being appreciated for who we really are.

Unfortunately, averagarianism has corrupted the American Dream, and has made it more about economic success than anything else. This corruption of our American Dream has caused the fabric of our society to change, as well as the way we view each other, and view ourselves.

The principles of individuality presents a way to restore the American Dream, and even better, the chance for everyone to attain it in their own unique way. It’s time for all of our institutions, especially our schools, to embrace individuality and to adopt equal fit instead of equal access. We can break free of the tyranny of averagarianism and standardization by choosing to value individuality and get the American Dream back again by being the best we can be and living a life of excellence as we define it by ending the age of average.

Are you willing to do your part in finding and obtaining your American Dream?

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.

The End of Average Part 4

The Principle of Individuality Continued

People change according to the circumstances they find themselves in. The often used trait theory and existentialist thinking does a bad job of explaining human behavior because it ignores the second principle of individuality called the context principle. Trait-based tests assume that you’re either one thing or another thing, like an extrovert or an introvert. However, Yuichi Shoda, a top researcher in child development showed that people are really both, an extrovert and an introvert depending on the context that they find themselves in. And similar to Molenaar, people also accused Shoda of promoting anarchy.

The bottom line is that we rarely see the diversity of contexts in the lives of our acquaintances, so we make judgements about who they are based on limited information. Knowing contextual if-then signatures (if this happens, then she does that) helps us make better decisions about people. Asking “Why” people are behaving that way in that context helps parents, teachers, counselors and managers help their people succeed and builds positive relationships. This strategy can also be applied to oneself and can produce some great results.

People change according to the circumstances that they find themselves in. Thus, we all end up walking the road less traveled. However, Averagarianism thinking dubes us into believing that not only are there ‘normal’ brains, bodies and personalities, but there are also ‘normal’ pathways that lead us to the one right way to learn and obtain our goals. We can thank Fredrick Taylor and Edward Thorndike who promoted a standard career track within hierarchical organizations, which then trickled down to education, for this faulty kind of thinking about pathways to success.

This faulty kind of thinking is very limiting. These temporal norms originally designed to maximize factory efficiency has unfortunately turned into invisible pace-setters for all aspects of our personal and professional lives. We all have come to believe that we’re either on the right track for success or not.

The cold hard fact that there really isn’t a single normal pathway for any type of human development, biological, mental, moral, or professional forms the basis for the third principle of individuality called the pathway principle. This principle makes two important affirmations. First, for all aspects of life, there are many equally valid ways to reach the same outcome. And two, the particular pathway that is optimal for you depends on your own individuality.

According to psychologist Kurt Fischer there are no fixed ladders of development, but only webs of development where each new step opens up a whole new set of possibilities according to our own individuality. You see, we assume that way to success is to follow a well-blazed trail. But the fact is that we are making our own trail. Thus, we need to spend some time understanding our own jaggedness and if-then signatures because that’s the only way to judge if the path we are on is the path that fits our individuality. There will always be more than one pathway available to us, and the odds are that the best one for us is the one that is less traveled.

So I must ask now, are we judging others too quickly, and have we been climbing a ladder to success or a web to success? 

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.

The End of Average Part 3

The Principles of Individuality

The first principle of individuality is jaggedness. Something is jagged if it contains multiple dimensions, and these dimensions are weakly related to each other. In the language of mathematics this would be called a weak correlation. Unfortunately, according to Rose, one dimensional averagarianism thinking has caused us to believe weak correlations mean something that they do not.

A (0.4) correlation between two dimensions means that we have managed to explain 16% of the behaviors in each dimension. Do we really understand something if we can only explain 16% of it? Well, if our ultimate goal is efficiency and the system, then 16% appears to be enough for most people since Quetelet started applying his astronomy math to human beings. However, if our goal is to identify and nurture individual excellence, then wouldn’t you agree that a 16% correlation isn’t enough to be basing decisions about ALL human beings?

Initially, Microsoft, Google and Deloitte evaluated individuals by ranking them. They too fell into Galton’s belief that if someone was good at one thing, then they must be good at most things. But, they soon discovered that talent can’t be boiled down to one number and then compared to the average because it’s one dimensional thinking.

When organizations embrace jaggedness, like these companies above eventually did, they often feel like they have found a way to uncover diamonds in the rough or to discover hidden talent. However, the real difficulty is not in finding new ways to discover talent, but it is in getting rid of the one-dimensional thinking blinders that prevented us from seeing it all along. And even more importantly, Rose believes that the blinders that we need to take off the most are the ones we use when looking at ourselves. When we recognize jaggedness, we are not only better able to open doors for our own children, students, athletes, and employees, but we’re also able to open doors for ourselves… And that’s a good thing, wouldn’t you agree?

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.

The End of Average Part 2

Fredrick Taylor’s book, The Principles of Scientific Management, was a huge success as it swept across all the world’s capitalistic industries and countries. In some cases, such as in the communist regimes in Russia and Asia, standardization was taking to even higher levels in Stalin’s 5 Year Plans and Toyota’s system of “Just in Time”. Today, Taylor’s scientific management philosophy remains the most dominant business philosophy in every industrialized country in the world.

According to Todd Rose’s book, The End of Average, back in 1900, U.S. factories needed semi-skilled workers. However, only 6% of the American population had graduated from high school at that time. And more and more immigrants were washing up on our shores every day. At that time in our history a real crisis of not enough skilled laborers was developing. Thus, Taylor work place practices of standardization came to save the day by trickling down to our American educational system to supply our factories with the workers they needed. A standard education eventually won out over a holistic one, and students were educated all the same exact way, regardless of their backgrounds, abilities or interest. Like their parents in the factories, they had been automated in the schools, graduation rates soared, and it seemed like once again, averagarianism and standardization had been successful.

In the Age of Average the next Quetelet disciple to come along was Edward Thorndike. In his book Rose states that Thorndike was one of the most influential psychologist of all time. He helped invent educational psychology and educational psychometrics. He established the mission of schools and colleges. His mentor at Harvard, William James, called him a freak of nature for his workaholic productivity. Thorndike embraced Galton’s ideas of separating and ranking students, as well as Taylor’s standardization. Thorndike believe the purpose of schools wasn’t to educate all students to the same level, but to sort them according to their innate level of talent and proper stations in life.

Thus, due to the influence of Quetelet, Galton, Taylor, Thorndike and others, today all of our social institutions ignore people’s own unique individuality and assess people in terms of their relationship to the average or how closely they approximate the average and how far they are able to exceed it.

Now, to be perfectly clear, Rose believes that the Age of Average wasn’t a complete disaster. Rose admits that it made us productive enough in our schools and factories to become a world leader. However, it did cost us something too. Now society compels us to conform to certain narrow expectations in order to succeed in school, work and life. We all strive to be like everyone else, but only better. Sadly, our uniqueness has become an obstacle.

Fortunately, along comes another averagarianism scientist named Peter Molenaar who would eventually shake up the Age of Average. Molenaar came to realize that the bible of testing, Statistical Theories of Mental Test Scores, concealed the thread that would unravel averagarianism. Molenaar recognized the fatal flaw of averagarianism was in its paradoxical assumption that you could only understand individuals by ignoring their individuality. He named this error “The Ergodic Switch”.

According to ergodic theory, one can only use group averages if every member of the group is identical and will remain the same in the future. It should be pretty obvious to all us by now that complex human beings are not ergodic.

The funny thing is that no one disputed Molenaar’s math. What they did respond with however, was, “What you are proposing is anarchy!” They also responded with, “If we can’t use averages to evaluate, model, and select individuals, well then… what do we use?”

So, what do you use? And how do you feel about our social institutions ignoring people’s own unique individuality and only assessing people in terms of their relationship to the average or how closely they approximate the average and how far they are able to exceed it? Can we do better? Can you do better?  

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.

The End of Average Part 1

      

      Todd Rose’s book, The End of Average shows overs and over again that most of our social and institutional systems over the last hundred years or so are designed around the average person and sadly are doomed to fail. No one is average. The moment one needs to make a decision about an individual, the average is useless and even harmful because it gives us a false sense of knowledge. This quassi-knowledge has been based on an imperfect human invention of the average that helped solve the problems of a 100 years ago during the Industrial Age.

            Furthermore, the Age of the Average, which came out of our Industrial Age, was built on imperfect science. Adolphe Quetelet, who was born in 1796, was a man who was looking for fortune and fame. He wanted to be the Isaac Newton of his age. He kind of achieved this by using the mathematics from his failed astronomy career and applying it to humans. He borrowed astronomy methods of averages (averages were used because most astronomers couldn’t agree on anything), and actually applied it to human beings! And somehow this imperfect science caught on and the world changed to where according to Rose the average person came to represent the true human, and the individual person became synonymous with error. Every one of us became a flawed copy of some kind of cosmic template for human beings, which they called, “The Average Man”. Basically, average became normal, even though it didn’t truly exist, and the individual became error. Kind of crazy sounding, isn’t it?

            Next came Charles Darwin’s cousin Sir Francis Galton. He agreed with everything that Quetelet said except the average being the perfect being. Instead he created a ranking system and said it was better if one was above average. He used Darwin’s research on evolution and survival of the fittest to back up his claims. So now, with Quetelet’s influence, if one wasn’t average, they were wrong. And then with Galton’s influence, if one wasn’t above average, they too were wrong. It was a lose-lose situation for most of us, if not all of us.

            Sadly, Quetelet’s idea of the Average Man and Galton’s idea of rank somehow became part of our current system of education, hiring practices in the work place, and employee evaluations. Individuality, eventually didn’t matter anymore. The thought process became that people could only be understood by comparing them to a group. Today, we judge, whether we want to or not, everyone we meet against the average, including ourselves.

            Rose next speaks about Fredrick Winslow Taylor, who like Bill Gates, opted out of Harvard so he could go change the world. Taylor believed that he could eliminate inefficiency in our newly electrified factories during the Industrial Age, which was just as big as a deal as what Gates did in the Information Age. Taylor decided to make his mark through adopting the principles of averagarianism and standardization where the system would trump the individual. The worker, who was once celebrated as a creative craftsman, was demoted to the role of automation. Here the new role of the manager was born despite the fact that people initially thought it was crazy to hire someone to plan a job who couldn’t actually do the job.

            So, in closing of part 1 of this multipart blog, are you unknowingly comparing yourself and everyone you meet to the average? If you are, is there anything that you could do different or even better? And if you’re a manager of people, are you truly seeing your people? 

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.

Grit Part 7

Growing Grit from the Outside Continued

     

       So, what’s another way us parents can build more grit in ourselves and our children? Simple. Join a gritty team. Join a winning team. Join a team where it’s normal to get up early, work hard, and stay late. When we reside in a culture that is gritty, then acting gritty just seems normal. It’s just what we do. After all, the concept of conformity is a very powerful one. Most of us will conform to the culture that we’re living in, whether we know it or not.

            The Finnish people even have a word for the culture of toughness that they live in and acclimate to. That word is sisu. They believer that just by being Finnish it makes the people in Finland grittier, tougher, or sisu, whether they know it or not. Pete Carroll, coach of the Seattle Seahawks professional football team calls it competing. If you’re part of the Seahawks culture you’re always competing. And in Coach Carroll’s culture, the word compete doesn’t mean one wins and one loses. Instead, it means to bring forth the best in all of them.

Which, leads me to my next point. If you don’t have a winning gritty culture or team to join, then create one of your own where your own grit will rub off onto your teammates, co-workers, or even your own children. Hey, it’s sort of like the great John Wooden of UCLA basketball fame would say, “Success is never final; failure is never fatal. It’s courage that counts.” So, choose to have that courage and build that grit in yourself. Then pass it around so others too can get a little more cultured.

Closing

What we accomplish in the marathon of life depends a lot on our grit, passion and perseverance for long term goals. Sadly, an obsession with talent distracts us all from this simple truth. And makes no mistake about it, most of us are distracted. We love the mystique of what someone becomes, we’re not very interested in what it took, or the becoming part that was required for them to reach their full potential and mastery.

            The good thing is that we can all choose to work on our own grit and becoming grittier. We can grow our grit from the inside out through some exploration and perseverance and we can also employ others to our cause and grow grit from the outside in.

            Becoming grittier is excellent for all of us because becoming grittier makes us emotionally healthier. Considering all the crazy stuff we have seen seeing in the news lately, I think you would agree with me that our society being a little more emotionally healthy would be a good thing that could benefit all of us.

            In conclusion, I say stay curious my friend. Curiosity usually has an undercurrent of optimism that accompanies a growth-mindset. Curiosity, in the end, may be the best companion to true grit. Get your gritty self out there and somehow get your hands on Dr. Angela Duckworth’s book, Grit. You’ll be happier that you did. It will improve your outlook on life like it has for me. Grit reminds us that we don’t have to go down that road of learned helplessness. Given enough time and grit, we can make our dreams come true by becoming even grittier.

 Dan Blanchard is an award-winning author, speaker and educator. You can learn more about him at: www.GranddaddysSecrets.com.

Grit Part 6

Growing Grit from the Outside

   

         The Latin meaning of the word parent is ‘bring forth’. We need to bring forth interest, practice, purpose and hope in all the people that we care for and care about. We have to show our children, according to Dr. Duckworth, that it’s not about us and what we need, but that it’s truly about giving the kids all that we got. We have to do this, even when it’s not easy because kids need demanding and supportive parenting or other words, ‘tough-love’ in order to build some grit of their own.

            However, remember that we don’t need to be a parent to make a difference. If we just care about them and get to know them and what’s going on in their lives, we can make a positive impact. I’m sure that we have all heard the old African proverb, that it takes a village to raise a child, right?

            Besides parents growing grit from the outside in their own homes with their children, extracurricular activities is another great way to build grit. With extracurricular activities there is usually a more objective adult standing in for the parent who is also demanding and supportive. In addition, this other adult and the extracurricular activity itself is designed by nature to cultivate interest, increase practice and produce purpose and hope. And the beautiful thing is that it really doesn’t matter what the extracurricular activity is because all extracurricular activities are playing fields of grit. So, let’s sign our kids up for something so they can spend at least part of their week doing hard things that interest them.

            You see, this is how it works… School is hard for our young ones, but for many it’s also boring, or at least not intrinsically interesting. Texting their friends is interesting, but not hard. Extracurricular activities, on the other hand, can be the best of both worlds… They can be hard and fun. In addition, kids who participate in extracurricular activities fare better on every conceivable metric.

            Dr. Duckworth talks about a study began in 1978 by Warren Willingham who was the director of the Personal Qualities Project, and which still remains to this day as one of the most ambitious studies ever done to discover what determinants help young people become successful young adults. What he found was the extracurricular activities are a great indicator of future success.

But here was the real secret though… Kids who participate in more than one extracurricular activity and took part for more than one year, who also somehow made great strides became the most successful young adults off all, regardless of what their S.A.T. scores were, or what their grade point average was.

Harvard University has picked up on this fact and bases at least part of their admissions on this. Bill Fitsimmons, the former Dean of Admissions for Harvard says that kid who was consistent and succeeded on one of the extracurricular playing fields of grit, could use that energy and determination for something else purposeful like getting good grades at Harvard, even if that kid no longer participates in that extracurriculars. Sadly, many high schools are facing budget cuts today and are cutting their extracurricular programs…

            According to Dr. Duckworth, without directly experiencing the connection between effort and reward that seems to go hand-in-hand with extracurricular activities, all animals, humans included, default to laziness. Calorie-burning effort is after all, something evolution has shaped us to avoid whenever possible. Taking away extracurricular activities and then accusing kids of being lazy doesn’t seem to add up correctly though. We are the adults. We need to do better.

            Are you doing everything in your power to make sure that our children have opportunities to participate in extracurricular activities and build some grit of their own?

 Dan Blanchard is an award-winning author, speaker and educator. You can learn more about him at: www.GranddaddysSecrets.com.

Grit Part 5

Grit from the Inside Out Continued

       

     As youngsters, it’s hard to think beyond our own basic needs. As we mature we learn to think beyond our own basic needs and it causes our passions to mature and become grittier. Which then causes us to operate on a higher level beyond our own self-interest and causes our passions to also include purpose or desire to help others. This purpose may start off as self-interest and then develop into purpose. And that’s okay because we have to start somewhere.

            In addition, Dr. Angela Duckworth’s book Grit show us that when we help others survive, they can also help us survive. So, it really is, in the end, in our best self-interest to help others. But, unfortunately, we can’t always see this when we are young and less gritty. In the end, this new sense of purpose developed through maturity is also a very powerful motivator.

            Eventually, developing a purpose can lead to one having a calling. Dr. Duckworth believes that we would all like to have a calling. But, unfortunately, most of us don’t have this calling. We can’t seem to find our calling. To tell you the truth, we’re not going to find our calling; we’re going to develop our calling just like we develop our own interest and our own passion. We don’t have to go anywhere to find our calling. It’s right here in what we’re doing every day. But, unfortunately, very few people recognize this.

            For example, most adults go to work most days. However, not all of us are fully engaged in our jobs because after all they are just our jobs, right? However, some of us have found more meaning in the work we do every day and have put in the extra work to change our jobs into a profession. This was a choice and this was something that these few choose to do. Out of these few, and even smaller segment choose to do even more extra work to make their profession their calling. Every day when all the others are going to their job, these special few aren’t going to work, they’re going to their calling.

            Let me explain some more. In the parable of the bricklayers, everyone has the same occupation but their subjective experience- how they themselves viewed their work- couldn’t be more different. The first bricklayer says, “I am laying bricks.” The second bricklayer says, “I am building a church.” And the third says, “I am building the house of God.” It’s a choice. Which choice are you making every day? Are you choosing to be gritty every day and develop that very satisfying calling?

            If you’re not choosing to be gritty every day, well then, start right now to choose to be gritty every day. And if you find yourself having some trouble doing this, then find a purposeful role model to emulate and borrow some grit from until you can more fully develop your own. In addition, always remember the old Japanese proverb, “Fall seven, raise eight!”

            Since this author of this article was voted most optimistic in high school and it’s a trait that has stuck with him throughout the years, he is happy to say that Dr. Duckworth feels that optimism and grit go hand-in-hand. Don’t let the world steal your smile. Paint that smile on your face if you have to. Dr Duckworth says to develop and protect that optimistic growth-mindset that Dr. Carol Dweck talks about in her book, Mindset and your natural consequence will be in becoming grittier.

            Just beware though, only telling yourself or another to be optimistic is just the beginning. People also have to overcome real adversity in order to rewire their brains to look similar to those who already have grit. So here is the path laid out for you. Be optimistic with a growth-mindset, engage your inner self-talk and preserver again, and again, and again over adversity. It’s sort of like what Teddy Roosevelt said about the strenuous life being the good life and how he doesn’t think another man has ever had as much fun as he has in all his endeavors.

            Now I must ask you, which bricklayer are you?

 Dan Blanchard is an award-winning author, speaker and educator. You can learn more about him at: www.GranddaddysSecrets.com.

Grit Part 4

Grit from the Inside Out Continued

According to Dr. Duckworth the author of Grit, knowing that the little nuances that non-experts can’t see is what keeps the experts going, and thinking back to developing a passion and career that goes along with that passion, one can now more clearly see how it could be difficult to know if something is a good fit until you try it for a while and learn to see some of those nuances… And furthermore, learn to enjoy those nuances…

            Learning to stick it out long enough to really learn what hard work is all about is a good thing. Finding joy in the simple nuances that others can’t see is also a good thing. And taking your time to develop your passion over the long run is also a good thing too. All of these are good because they build us grit, and in the end make us happier and more successful. Besides, think of the opposite of this. Mindlessly going through the motions without every really improving can be its own form of suffering. And many would say that this kind of suffering is way worse than the 10,000 hours or 10 years of deliberate hard practice that it took them to excel and become an expert.

            So, what is this deliberate practice and how do we get the most out of it so we too can march down that 10,000 hours or 10 year road to greatness? Well, to start, experts try to do things that they can’t yet do, fail, and then learn what to do differently. And how do they do this, you ask? First, they clearly define a stretch goal, then they use their full concentration and all-out effort. Next, they look for immediate and informative feedback. Then they use repetition with reflection and refinement until they master their stretch-goal. The once difficult then becomes ordinary for them. Finally, they repeat the process of picking a new stretch-goal and do it all over again.

            I know this doesn’t sound easy. As a matter of fact, I know this sounds hard. And that’s because it is hard. However, there are a few things that we can do to make the hard more doable. First, set a routine where you do these hard things at the same time every day. Routines are godsend. You get up every morning, lace up your running shoes and just go. It’s just what you do… Having to decide every single day to do a hard thing would be a nightmare for most of us. Few of us would ever consistently follow through on doing our hard deliberate practice that is needed to make us champions if we had to make up our mind about it every single day. The brain is very good at coming up with excuses for not burning extra calories.

            In addition, believe it or not, we all can learn to embrace challenge rather than fear it. And we can embrace this embracing by simply relieving ourselves of our own judgement that gets in our way of enjoying the challenge we really want to and really need to face.

            Let’s think about this for a moment. When we were babies or even toddlers, learning from mistakes didn’t bother us at all, right? So, why do we let it bother us so much now? If we did that as a baby we would have never stood upright, taken those first few steps, and then kept right on taking those steps right into a walk and then eventually a run. Doesn’t the grownup version of ourselves have a spine just as strong as or even stronger than the baby and toddler version of ourselves?

            The truth is that not only are our backbones bigger and stronger, but so is our grit as we age and mature. Growing grit is just a natural progression. When we are young, we don’t really know yet what we want. As we age we experience enough to know a lot more about the world and what we really want. Furthermore, we better understand the big picture and the role synergy and legacy plays within it.

            Are you willing to put in the time and effort through hard deliberate practice to grow some real grit and become that expert?

Dan Blanchard is an award-winning author, speaker and educator. You can learn more about him at: www.GranddaddysSecrets.com.

Grit Part 3

According to Dr. Duckworth, a Gallup Poll found that 2/3 of adults aren’t truly engaged at work. Sadly, few people do what they love. It looks like those countless commencement speeches that constantly say to follow your passions really are on to something important here, aren’t they?  The few who are lucky enough to follow their passions into a career field feel extremely satisfied, are usually more productive than their peers and many times don’t really feel like they have worked a day in their lives because their vocation is really their advocation.

            So, why isn’t everyone doing this? Why isn’t everyone following their passions and landing in the perfect job that brings them eternal satisfaction and happiness? Dr. Duckworth thinks that it might be because too many people think that one’s interest and one’s passion is something that one just finds or discovers somehow. However, that’s not how it works. Although, there is some degree of discovery involved in finding one’s interest and passion, a much bigger and powerful component of interest and passion is development. One has to actually develop it!

            If you can remember your old school guidance counselor driving you crazy in high school, like the author of this article can, when our counselors used to brow beat us while telling us that we had to know exactly what we was going to do with the rest of our life then reading Grit will help you. It will help you realize that high school is way too early for most of us to know what we want to with the rest of our lives, or what our passions are. For most of us, passion is something that really is developed rather than just internally pulled out of oneself or just ‘found’.

            Furthermore, we’re not supposed to immediately fall in love with our first job. It’s a mistake and an unrealistic expectation to think that one can just go try out a job and instantly fall in love with everything about the job. The perfect match just isn’t out there, especially for beginners. It’s sort of like relationships. With these unrealistic expectations that many young people have today about everything fitting perfectly and how it shouldn’t be hard, they just jump from one relationship to another or from one job to another never spending enough time to develop a true passion and grow some grit.

            Hey, it’s not our fault that we do this hopping around thing. It’s just natural for us humans to want to jump from one thing to another. Unlike animals who have instincts, when we humans are born, as babies we need to learn through experiencing new things. This basic experiential learning helps keep us alive. Thus, novelty, change and variety is a basic human drive that formed its genesis in the survival of our species.

            The trick though to building ourselves some grit is to fight these natural impulses and then eventually even learn to use them to work for us, instead of against us. For instance, for the beginner, novelty is anything that they haven’t encountered before. For the expert, novelty is the nuance. Nuance is what keeps the experts or aspiring experts going while others get bored and quit. Nuance is what most non-experts misunderstand. They can’t see what the expert can see.

            So are you moving on too quickly, or are you sticking it out to develop your passion and build some grit?

Dan Blanchard is an award-winning author, speaker and educator. You can learn more about him at: www.GranddaddysSecrets.com.

The End of Average Part 6

The Age of Individuals Continued

Another interesting company that is doing some really ground-breaking stuff according to Rose in his book, The End of Average, is Morning Star. Morning Star has a self-managing philosophy. There are no managers. There is no hierarchy. Morning Star does everything it can to promote the power of the individual. Employees can even modify their own jobs however they want to as long as they can convince employees affected by the change that it’s a good idea.

Believe it or not, this can be the new win-win type of capitalism when individuality is taking seriously instead of the Robber Barons and every employee is transitioned into an independent agent. The new empowered employees are tasked with figuring out the best way of doing his or her job and contributing to the company in a meaningful way rather than being disengaged and having one foot already out the door. Remember, the 2013 Gallup Survey found that 70% of employees disengaged. And Walmart has a turnover rate of about 50% annually. That means that Walmart has to replace about a million people a year. Just think about the enormous costs of doing that…

Western Governors University is breaking out of the traditional Taylorism system of education where high schools and colleges are controlling almost every aspect of their students’ lives and forcing their students to be just like everyone else, but only better. In addition, students are paying more and more for this kind of maltreatment as well. Western Governors University has on-line self-paced classes with competency exams. This University only costs $6,000 for as many classes as one can finish in two semesters.

More than 200 schools are now exploring competency-based forms of evaluating performance. And many are doing away with traditional grades. Even MIT is offering several credentialing programs because it offers more flexible and finer-grained level of certification of one’s skills, abilities and knowledge than the typical four year college diploma. The State of Virginia is also offering credentialing instead of the four year college programs where they have a shortage of qualified candidates.

In short, students should be able to take courses anywhere and stack credentialing from all over, according to Todd Rose. Students should be able to learn the material at their own pace, and even for free if they can figure out a way, like maybe going to the free public library, for some of their education. In addition, with self-determined competency-based credentialing there will be fewer penalties for experimenting in order to discover what one’s true passion really is. This would also create better matches between students and employees because credentials would adjust in real time. Rose doesn’t want to do away with colleges, he just wants them to change to meet the needs of today’s students.

A good fit with our environment, whether it’s a classroom, cockpit or corner office, creates opportunity to show what we are truly capable of as unique individual human beings. But one must remember that equal access is not the same as equal fit. Equal access helped move us forward as a more fair society during the Industrial Age. Today, it’s different. Today, only equal fit creates true equal opportunity.

Back in 1931, James Tuslow Adams coined the term, American Dream in direct response to the growing influence of Taylorism and the efficiency movement, which valued the system, but had no regard for the individuals to whom alone any system could mean anything. The American Dream wasn’t about the white picket fence or being rich. Rather, it was about having the opportunity to live our lives to the fullest, as well as being appreciated for who we really are.

Unfortunately, averagarianism has corrupted the American Dream, and has made it more about economic success than anything else. This corruption of our American Dream has caused the fabric of our society to change, as well as the way we view each other, and view ourselves.

The principles of individuality presents a way to restore the American Dream, and even better, the chance for everyone to attain it in their own unique way. It’s time for all of our institutions, especially our schools, to embrace individuality and to adopt equal fit instead of equal access. We can break free of the tyranny of averagarianism and standardization by choosing to value individuality and get the American Dream back again by being the best we can be and living a life of excellence as we define it by ending the age of average.

Are you willing to do your part in finding and obtaining your American Dream?

Dan Blanchard is an award-winning author, speaker and educator. To learn more about Dan please visit his website at: www.DanBlanchard.net. Thanks.