Content Marketing Part 4

Content Monetization

    

        This part of Guberti’s book will help us make money doing what we love to do. However, we all must remember that no tactic or strategy can help us make money if we don’t implement it.

            So, here comes a few ways to monetize or make some money off of our content.

             First, and the easiest one according to Guberti, is to write a book for our targeted audience. Guberti expresses over and over again in his book how writing a book really isn’t as hard as we collectively think it is. Then he goes on to give us strategies to write a book, like eliminating distractions, maybe doing a video transcription, or even hiring a ghostwriter if we genuinely believe that it is too hard to write a book ourselves.

            Next, Guberti gets into training courses as a way to monetize. He says that they are his most profitable venture. And he should know because he has created a bunch of them. He also mentions how a book and a training course go hand-in-hand. And then Guberti shares his sales funnel where he explains how his multiple products set at various prices that begin at $7 and go all the way up to $997 and even $1445 help him lead people through his sales funnel in a way that he can monetize what he does.

            In addition, Guberti really loves his virtual summits, so there is no way his book on content marketing secrets and this section on monetizing wasn’t going to include his secret weapon of virtual summits as a way to make money. Through his all-access pass, which goes as high as $297 during the summit, and then jumps to $997 after the summit has ended, Guberti makes some good money as he monetizes his content and the content of others, while also building those relationships with other influencers.

            Near the end of his book, Content Marketing Secrets Guberti makes a good argument on why all of us need to learn how to use affiliate marketing so we can monetize what we do. In this section of the book, he shares with us how affiliate marketing can also lead to joint ventures, which will also lead to exponentially increasing our revenue, and possibly lead to coaching, consulting and who knows what other paid services, too?

            So, to sum it up, there are a lot of ways to make money doing what we love to do, especially within our own content creation. And Marc Guberti may still be a young guy, but don’t let that fool you. He really does have a lot to say, and we’d be really wise to listen to him, and we’d be especially wise to listen to him on his Breakthrough Success Podcast where he shares his success secrets on a weekly basis. Also, we’d also be extremely wise to read his book, Content Marketing Secrets cover to cover and then implement some of his strategies.       

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net

Content Marketing Secrets Part 2

Content Marketing

 If no one knows our content exists, then we can have the greatest content in the world, and it ain’t going to make one iota of difference because almost no one is going to see it. And that means almost no one is going to know it exists, or that we wrote it, or that we exist. What a waste, huh? So sad, isn’t it? 

          Guberti and I see eye to eye on this next strategy of content marketing, which is to build relationships. Guberti says in his book that if we aren’t working on developing at least one new meaningful relationship every day, then our content brand is stagnant at best. Besides relationships being fun, they are also one of the greatest opportunities available to us authors and speakers to share our message and our content.

            And if we can build relationships with influencers who can share our message and our content on a huge stage or scale, then we’ve hit the relationship jackpot. However, influencers have to guard their time and brand, and rightfully so. So we can’t just go ask them for a favor. Instead, we have to provide some value for them first according to Guberti. And one good way to do this is to help them get extra exposure by asking them to be a guest on our podcast if we have one. Or, asking them to be a guest blogger on our blog, if we have one.

            Another great way to add value to the influencers first while creating a great relationship with them is to invite them to participate in our virtual summits if we are brave enough and bold enough to actually try to put on a virtual summit and invite all of our new friends to it.

            I really like Guberti’s next tip in marketing our content, which is just simply to repurpose our content. Repurposing is the easiest way to be everywhere so we can catch a few influencers attention.

            Here’s a simple example of repurposing our content. We could create a video within our niche and put it on YouTube, Facebook and Vimeo. Then we could repurpose our video’s content by taking just the audio and turn it into a podcast episode. Next, we could transcribe either the video or audio and turn it into a blog post, which we can post all over our social media channels. Next, we could turn our post into a slide share. And then take we could take pictures from the post and/or slide share, and even create a few with quotes from the content to post on Pinterest and Instagram. You see, all these social media channels have different audiences so we can reach new people. However, they also all kind of feed into one another. Our content can flow through our various social media channels in unique ways. And by repurposing our content through these different social media channels, we certainly do look like we are everywhere doing everything.

            Also, let’s make sure that we are also collaborating with our audiences too because they could provide us with opportunities for guest appearances on television, radio, podcasts, blogs, and other media platforms. Our audience can also become our contributors helping us create a larger amount of content while adding their unique value to our platforms. They might even become so excited about working with us that they also go out and tell everyone they know about us.

            Guberti includes building our email list in content marketing because we actually own this piece of the virtual real estate world. Plus, through the powers of email, we show up in people’s inboxes. In Guberti’s book, Content Marketing Secrets, Guberti provides us with 50 tactics to grow our email list from creating a bunch of landing pages to creating Udemy Courses, leveraging our blogs, appearing on other people’s YouTube Channels, providing perks, publishing a kindle book, and a whole bunch more of tips just waiting to be explored and implemented.

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net

Content Marketing Secrets Part 1

   

Marc Guberti is still very young, but he has many years of experience, and regardless of his age, he has written a very useful and very valuable book for all of us authors and speakers out there who are trying to make a difference through our content. Guberti’s book is a four-part book that begins with content creation and then goes into content marketing, which we all know is very important. Part-three of his book is social media marketing, and finally part-four brings along monetizing because if we don’t make any money, we can’t continue to do what we do.

 Content Creation

            Let’s now begin with content creation because it’s the lifeblood of content marketing. If we don’t have any content, then there’s nothing to market, nothing to monetize, and nothing to make a difference with.

            So, now that we know that we need content, the new question becomes how to find content, and then find it even quicker than we are currently doing. Also, we also have to make sure that our content is good content. And for content to be good, it needs to provide a legendary experience. And for it to give a legendary experience it has to either entertain, empower, or educate, or do some kind of combination of these three.

            So, how does one find content? Well, according to Guberti, in his book, Content Marketing Secrets it’s simple. All we need to do is just go back and look at our old content and figure out what we missed, or what needs to be explained more. We can also do the same kind of thing with other people’s content or blogs, too. What did they miss? What do they need to explain more? And voila! We now have material to develop.

            Another great way to find content is to look at the questions that people ask at the end or the bottom of the blogs that interest us. Anyone of these questions could be a future blog written by any one of us.

            Inspirational videos and podcasts can also have great material that we can expand upon to come up with some great new content of our own.

             Now, according to Guberti, it is possible to create great content quickly, but to do it, we’re going to have to get out of our own comfort zone and consciously make a mind-shift toward action rather than fear of being judged.

            Also, according to Guberti, most spectacular content and/or blogs have a recipe for success. First, they start with an attractive headline, then the first sentence entices readers to read the first paragraph, and then the first paragraph hooks readers to read the article. Next, great content or blogs have a body that is skimmable and ends with a call to action. The outstanding ones also have some form of media sprinkled throughout the article.

            Finally, to create content, the successful ones create an environment and a schedule that is conducive to rapid quality content creation. According to Guberti, one of his secrets for popping out a ton of content is getting the right nutrition to fuel his body so he can perform at high levels. Also, believe it or not, Guberti is a big believer in taking breaks and 20-minute power naps, as well as getting exercise. He feels the combination of all of these things really helps him pop out a lot of content. And looking at his work, I can’t disagree with him. He seems to have found a winning formula for really popping out the content.

                        Oh, and one last thing here. Guberti also believes it is a good idea to outsource to freelancers on the things that he doesn’t love to do. At a minimum, he thinks we should at least outsource the jobs that take the most amount of time.

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net