As an idea management consultant, it’s my job to help companies create a culture where employees look forward to coming to work every day, invested in the jobs they were hired to do. The level at which employees are invested in your company speaks volumes about your company reputation which allows you to retain your current customers and draw in new ones. Most companies make their clients and customers their number one priority. However, those companies have it backwards. Employees should be your number one priority and here’s why: there is a direct correlation between employee investment in their jobs and customer retention. When your employees are invested in their jobs, they will have a direct and positive impact on your company’s bottom line value, as well as its ability to maximize profitability.
This isn’t just about having great employees who care about their jobs. You want employees who are invested in their jobs to the degree that they also actively seek out opportunities to improve both their work environment, and the customer experience. It can mean the difference between having 20percent of an engine’s capacity available to get you where you’re going, or having the whole engine at your disposal to drive your initiatives forward.
Two major components of employee investment are attracting the right talent for your organization, and retaining the talent once you acquire it. Employee turnover is extremely costly. Not only in terms of dollars expended to replace employees, but also in terms of lost productivity, retraining new hires, and lost intellectual knowledge. Employee turnover becomes even more costly when an employee leaves your company and takes the intellectual knowledge they gained while working for you over to your competition where it’s used to drive their business initiatives forward.
Furthermore, employees talk. Disgruntled employees post reviews on sites such as Vault and Glassdoor. Think about the damage that’s done to your company’s reputation when they write things like, “Lack of accountability in management is leading to a discouraging environment and a steady decline in service to clients;” or “this company continually drives talented people away.” Not only are your potential hires — people who are the right fit for your company — reading this, your potential clients are too.
The very reputation of your company depends on your employees. They have to be your number one priority! When your employees know they are not expendable, and that their ideas and contributions are valued, they will help you build up your company’s reputation for taking care of your customers. Your happy customers will further advocate for your brand!
Idea Share of the Month!
Commitment to an employee idea system at all levels of management is critical to successful implementation. Your employees will be scrutinizing your entire leadership team, watching them for management behaviors and signals before buying into the system themselves. When they see investment from the top down, they will be ready to jump on board too.
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