Writing a blog is something a lot of people aspire to do. The benefits of having a blog are plentiful: increased visibility, building your credibility as an expert, establishing your personal brand, expanding your reach into the global marketplace, and let’s not forget the possibility of making money. But the reality is that keeping up with a blog is a lot harder than starting a blog. The Internet is full of outdated and abandoned blogs. As movers, shakers, and entrepreneurs, we all know that blogging is something we should have on our to-do list, but how do you come up with all that content?
Here are 3 quick tips for making sure you will always have something to write about:
1. Don’t Get Overwhelmed by One-At-a-Time Thinking: Instead of expecting to come up with a great idea two days before your posting deadline, set yourself up for success by scheduling a couple of hours to sit down and come up with a whole bunch of ideas at the same time. One of the advantages of this approach is that you can take your big ideas and keep breaking them down into smaller increments and manageable word counts. In general, a blog post shouldn’t be too long. If it’s over 500 words, you might have enough content for two blogs. If a post is too long, people are a lot less likely to read it.
2. Coming Up With Ideas: If you’re having a hard time coming up with an idea for your blog, go to the internet and read the blog posts and tweets of your contemporaries, or leaders in your field. This isn’t about copying someone else’s content. Instead, read what other people are talking about and decide if you have a different viewpoint, something to add, or can go deeper into the subject. The advantage of riffing on someone else’s content is that you can embed a link into the author’s name or idea. Readers will appreciate your confidence and willingness to share the stage with others. So will the author of the original content.
3. Think Big, but Start Small: What do you think when you go to check out someone’s blog and see that the author hasn’t posted for a very long time? Will you send them an email to ask them if everything is okay? Probably not. If you decide to start blogging, set up a time frame you can comfortably commit to and stick to it. If you’re not sure how to write a blog, don’t expect to write two posts per week. Start with one per month. Give yourself at least two weeks to write it. When you’re comfortable writing one per month, try twice a month. You get the idea.