There’s a lot of pressure when it comes to making connections. If you have a business, you know how important it is to connect with people. If you don’t connect, your business will suffer. The good news is that your competition is in the same boat. The bad news is that you all want the same thing—to connect and build a relationship with the person who has the power to pick you over your competition. If you want to improve the odds of making connections and building relationships with potential clients and customers, consider these two fundamental ideas when you’re creating content.
Establish a common
ground:
All
relationships—both professional and personal—are built on this foundation. If you
can’t identify something you have in common with the person you’re trying to
establish a relationship with, it’s just not going to happen. You absolutely
need at least one thing in common to get anything going.
Connecting with people
via your content starts with thinking about the common ground you share
with your potential clients. If you’re a solopreneur, your common ground might
simply be that you’ve learned through your own experience how to solve problems
your potential clients are experiencing right now. The result is content that’s
more likely to resonate with potential clients and get them thinking about you
as someone they might be interested in working with.
Provide Evidence to
Your Audience that You Care: Have you ever met someone who spent
90% of your first conversation with them talking about how great they
are—without even asking you one question about yourself? When that happens, how
likely are you to invest your time and energy into waiting for your chance to
speak?
Now, think about the
content you’ve been sharing on your website, in newsletters, on Facebook, in
blog posts, etc. Is your content evidence that you’ve been listening to your
potential customer’s problems and concerns? Or does it come from the
perspective of a person who believes they have all the answers doing all the talking? Even if you have every solution
your potential client could possibly desire, they aren’t likely to invest their
time and energy into what you have to offer unless they trust and
believe that you’ve invested your time and energy into understanding their world - from their perspective - first.
It’s easier to achieve
a balance with these two fundamentals than you might think, and I’d be happy to
help you figure out how balanced your content is. One painfully quick and
revealing test you can do right now is to look for the word “I” in your content
and communications. If it’s there, perhaps we should have a conversation.
I, me and my are danger signs in many conversations. This post really points that out. Thank you Valerie for your insight.
ReplyDeleteGood info. Valerie.
ReplyDeleteHave you ever enjoyed moving or shifting in online moving quotes, reliable service and comfort? Instant moving quote has made it easier for you to move with all these facilities..
ReplyDelete