One of the big advantages of podcasting is that it allows you to connect with leaders in your field. As a podcasting producer and host I've been able to connect with the top authors, bloggers and speakers in my field. Below are 5 of the best strategies that I've found for connecting with thought leaders and increasing your credibility and visibility with a podcast:
1. Interview thought leaders
One of the most effective ways to connect with the top people in your industry is to interview them. You'd be surprised at the number of people who will say yes if you ask them to appear on your podcast. You are providing exposure and credibility for them. Interviewing authors and speakers in your field is a great way to start a relationship with them which can lead to additional opportunities and exposure.
2. Comment on thought leaders work in your podcast
If you are doing a solo podcast, where you are not interviewing guests but speaking directly to listeners, you can still connect with thought leaders in your field. Read their blogs, watch their videos and listen to their podcasts and then do a podcast episode about your reaction and reflection to their work. Encourage your listeners to visit the thought leaders blog and give the url for their website on your podcast. Then you can send your podcast episode directly to the thought leader and start a conversation with them.
3. Share your podcast in social media groups
Find social media groups that contain influencers and connectors in your field and join the conversation. As people share their struggles and challenges, you can do a podcast episode that answers their questions. You can then share your podcast episode and ask for feedback. Sharing your podcast episode as part of the conversation will allow you avoid being "spammy" and will make you a resource for solving the problems and challenges that the thought leaders in your field are facing.
Podcasting is a powerful platform to connect with the top people in your field and demonstrate your own thought leadership. As you share your thoughts and reflections on challenges in your niche, people will start to look to you as a thought leader. Using the above strategies will help you rise to the top in your field, increase your credibility and visibility and grow your business.
Doug Foresta is a veteran podcaster who helps coaches, authors and speakers to start podcasts that help them expand their reach. He is the founder of the 30 Day Podcasting Challenge and host of the popular Coachzing Show on iTunes and Stitcher Radio. For a free 30 minute consultation, contact Doug at 413-883-5518 or firstname.lastname@example.org