Recently I came across someone on the internet who
described himself as an editor. He had a reasonably large internet platform, so
I checked him out and joined his email list in exchange for a free report. When
I got the report, I started reading and read this:
“In
this report, I talk about three methods that when used properly will accelerate
your writing speed. This is important to
us, because the faster we can produce our Kindle books, the more money we will
be able to make as an author on the Kindle platform.”
Seriously? Who is this guy’s
ideal client?
Books are first and foremost about sharing something meaningful
and valuable with a reader. Kindle “quick” books rarely accomplish that task successfully.
Still, in spite of the scary introduction, I read the emails he sent over the
next few weeks. When it was clear to me that our clients had nothing in common,
I unsubscribed, glad that I'd checked him out for two very specific reasons.
Reason
#1: It’s
a good idea to keep an eye on what other people are doing in your market. Establishing
yourself within your market can be a challenge. You might have a profound
belief in what you’re doing, but when you’re getting started, you have to build
up your self-confidence muscle to the point where you stop worrying that your competition
might have more to offer than you do. This kind of thinking is a variation of scarcity
thinking—the idea that most people would pick your competition over you.
Every second of every day a new and ideal client is entering
your market, and it would be impossible for you (or anyone) to work with every single
one of them. That’s too much pressure to take on! Focus on writing your book
from the perspective of serving your ideal clients by providing thoughtful and
successful solutions to their needs and wants, and you won’t have to worry
about what your competition is doing.
Reason
#2: Following
other people’s work can help us better define the parameters of our own work. The
gentleman I quoted above did a great job of reminding me that the work I do
with authors does not result in Kindle “quick” books. Kindle yes, but not the
“How to sell a million Kindle books in one year!” quick variety that takes 9
days to write and publish.
Did I know this before I checked him out? No. I just
thought he was an editor. But when I took the time to check him out, the
differences between what he does and what I do became obvious. We work from
different perspectives with different types of authors. We are not in
competition at all, and in a small and simple way, making that decision increased
the clarity of the vision I hold for what I do, and for whom I work with.
Holding on to the idea that we’re always in competition—with
our competition—is no way to enjoy what we’re doing. The only real competition
worth paying any attention to is our inner competitive spirit urging us on to
be a little bit better today than we were yesterday.