Simon Sinek’s book, Start with Why is so good that I have read it multiple times. He wrote his book because he wanted to inspire people to do things that inspire them. He found that just a few people have found the secret to doing only the things that inspire themselves. This small group of people have discovered the secret of inspiration by constantly asking themselves why they want to do what they are doing. Furthermore, with every answer they came up with to their WHY question they then asked themselves again why on that one too until they were successfully able to get to the bottom of why they were doing what they were doing. Finally knowing WHY truly motivated them to become successful.
The rest of us who are not in this small happy elite group tend to answer and think in the WHAT terminology when thinking and talking about what we do. We tend to think and talk about WHAT we have done or what we plan to do instead of WHY we are doing; unfortunately, at the expense of our own personal inspiration. People who understand their WHY are more inspired than those who do not.
In Simon Sinek’s own words he says, “Our greatest leaders and influencers in the world all think, act, and communicate in the exact same way- and it’s the opposite of what everybody else does.” Sinek calls this powerful idea of a new way of thinking, acting, and communicating The Golden Circle. And it all begins with WHY.
I believe that most of us would like to be able to inspire others. I know I do. But Sinek’s book expresses that most of us don’t know how to inspire others so instead we do what is easier; and that is to manipulate. Businesses do this manipulations thing all the time by just dropping their prices and running a sale. Sinek says that there are only two ways to get people to act. You either inspire them or you manipulate them. If you want to inspire them, like I do, then you need to understand The Golden Circle and know your WHY.
Next month I will explain The Golden Circle and talk to you more about your WHY. Until then, go forward, learn all that you can and think deeply about your WHY.
Dan is an award-winning teen leadership author, speaker and educator. You can find out more about Dan at: www.GranddaddysSecrets.com.