Simon Sinek’s book, Start
with Why is so good that I have read it multiple times. He wrote his book
because he wanted to inspire people to do things that inspire them. He found
that just a few people have found the secret to doing only the things that
inspire themselves. This small group of people have discovered the secret of
inspiration by constantly asking themselves why they want to do what they are
doing. Furthermore, with every answer they came up with to their WHY question they
then asked themselves again why on that one too until they were successfully
able to get to the bottom of why they were doing what they were doing. Finally
knowing WHY truly motivated them to become successful.
The rest of us who are not in this small happy elite
group tend to answer and think in the WHAT terminology when thinking and
talking about what we do. We tend to think and talk about WHAT we have done or
what we plan to do instead of WHY we are doing; unfortunately, at the expense
of our own personal inspiration. People who understand their WHY are more
inspired than those who do not.
In Simon Sinek’s own words he says, “Our greatest leaders
and influencers in the world all think, act, and communicate in the exact same
way- and it’s the opposite of what everybody else does.” Sinek calls this
powerful idea of a new way of thinking, acting, and communicating The Golden
Circle. And it all begins with WHY.
I believe that most of us would like to be able to
inspire others. I know I do. But Sinek’s book expresses that most of us don’t
know how to inspire others so instead we do what is easier; and that is to
manipulate. Businesses do this manipulations thing all the time by just
dropping their prices and running a sale. Sinek says that there are only two
ways to get people to act. You either inspire them or you manipulate them. If
you want to inspire them, like I do, then you need to understand The Golden
Circle and know your WHY.
Next month I will explain The Golden Circle and talk to
you more about your WHY. Until then, go forward, learn all that you can and
think deeply about your WHY.
Dan
is an award-winning teen leadership author, speaker and educator. You can find
out more about Dan at: www.GranddaddysSecrets.com.
Golden Circle? Looking forward to your next post. Sounds as though individuals acting on their WHY are self-actualized.
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