Tuesday, August 25, 2015

The $800.00 Per Plate Dinner

I was sitting in my hairstylist's chair getting my monthly haircut when a customer sat down in the chair next to me. I normally don't eavesdrop on the conversations of others, but I was immediately hooked into listening right away because this customer started speaking on the topic of incredible food in San Francisco and I wanted to be tuned in immediately. I had assumed this person was a food critic or a cook at a Restaurant. He created some serious curiosity when he mentioned his trip to San Francisco and sitting at a unique restaurant with total seating availability for only 15 patrons and the cost per plate was $800.00.
From that point on my ears wanted to hear the rest of the story. He mentioned a unique restaurant and the night he was there only 10 customers were in attendance. Seating was by reservation only. He said he witnessed a number of customers walk in to eat and they were not accepted because they did not reserve their spot. WOW! Now I was hooked, I wanted to hear more. I couldn't imagine turning away 5 customers that would have meant another $4000.00 in revenue for the night. He began his methodical discussion of the treatment and preparation on the appetizer...just the appetizer.. his description just sounded so amazing.

As he explain his culinary experience he described the process by taking the top of a raw egg off and removing the raw egg and mixing it with unique spice blends, refilling the egg with the mixture which was going to be used flavor various high quality meats that were soon to be delivered to the table. While they were witnessing the appetizer preparation the waiters and waitresses would come out with one bite appetizers that he said were out of this world. One was large shrimp wrapped in prosciutto sprinkled with fresh garlic and scallions on buttered garlic toast. He said as he ate this appetizer he almost fell to the floor with the amazing aroma and flavor.
 He said I would actually fly from the East Coast to the West Coast just for one more of those appetizers. At this point, I had already started drooling, I was trying to keep my head still and focus on my stylist and continue to listen to the rest of the incredible $800.00 plate dinner story.
Unfortunately,  this tale came to an abrupt ending because his hair cut was done. I figured I would get his name from the stylist next to me. Unfortunately once again, this customer paid in cash and didn't offer his name. The stylist assumed he was a famous Chef out of New York.

If your were  to have asked me prior to getting my haircut if I would ever spend $800.00 for one dinner plate at any restaurant I would have respectfully said NEVER IN A MILLION YEARS!

Now I have the $800.00 Dinner Plate experience on my bucket list before I die. Why?
This Chef from New York opened my mind in a great way. He had me visualizing what an incredible experience this would be not only for me but for my spouse. If your in the right state of mind about pursuing life experiences money becomes irrelevant. The price of never experiencing what one intensely dreams about is costly to the human soul and mind to never achieve it. The chase of ones dreams and desires becomes the defining spirit of who we are. There is a lesson in this story for Sales Professionals and Business owners, however you have see it and find the answers and examples in this story yourself and use this as a metaphor to close more sales.
What great life experience will you add to your bucket list this month? What ever it is DO IT! Always pursue your opportunities, chances and great experiences of this life without regret.

   “The Insurance Coach”

       John P. Slosek, Jr 
   "The Insurance Coach ™"
Insurance Coach Radio Show 

Airs Every Saturday Morning 8am 
   www.realoldies1250.net          413-246-5037


  1. Derek Halpern talks about getting a $300 haircut, and how the experience transformed his view of creating an experience that people aspire to have. Great inspiration to live your dreams, and great info for business people to keep in mind when selling to others.

  2. Great message John! You really open my mind!