Diversity is one of the most delightful aspects of life.
So why the (seemingly) increase of the “Everyone must do x-y-z! X-y-z is the best and only way, to obtain the desired results you want.” Hmmm…is it? I doubt x-y-z is the only way - not even sure it is the best way … maybe for someone else, but not me. I have different values, target market, goals, past experiences, etc.
The more I understand my personal thoughts and my physical and emotional feelings; the more I find myself stepping back from what “everyone else” is doing. Everyone else is doing x-y-z while I am involved with l-m-n-o-p; it is sometimes lonely in l-m-n-o-p land, pretty vulnerable and scary at times too! I am thankful to have found l-m-n-o-p land and would not have it any other way.
As you know from last month, I re-started my exercise regime. With exercise back in my life, eating habits naturally change. However, eating the x-y-z healthy way does not work optimally for me. Yes, it is better than eating processed and junk foods, but I do not feel “Amazing!” My intuition said dig deeper to find my l-m-n-o-p of healthy-eating. I did!
I found it in the book Eat Right For Your Blood Type by Dr. Peter J. D’Adamo. The story is truly fascinating. In a nutshell different blood types came to be as “man” explored and moved into different regions of the Earth; changing the way “man” eats and interacts with nature and other human-kind. This is on a cellular / genetic level that started with our Cro-Magnon ancestors back in 40,000 B.C. The Cro-Magnon people were the first blood type-O individuals. They were hunters with very demanding physical activities to perform for survival. Note that Blood type-A did not show up until between 25,000 and 15,000 B.C. some 15,000 years later!
I am a blood type-O. I am to eat meat, fruit and veggies, with small amounts of dairy and carbs. My exercise is to be intense: weight training / running / martial arts / contact sports and such. These exercises allow my body to relieve stress that naturally builds in my muscles due to my hunting ancestors. Genetically I am setup to covert stress into a positive experience through intense physical exercise.
Now this stuff works wonders for me – it is my l-m-n-o-p. I would never tie it in a bow and sell it as the “Everyone must do x-y-z ! It will transform your life.” It may, if you are a blood type-O … but not if you are an A or B or AB.
It is the results and feelings that I experience that keep me following the eating and exercise guidelines, not the (x-y-z) guidelines themselves.
The same principal applies to marketing.
There are numerous marketing-ways to obtain your desired results / goals but that does not mean you should, or have to, follow a specific x-y-z model to do so.
Examples: You must be on Twitter and Facebook everyone is there. To get clients you should have a Wordpress or Squarespace website. How can you use anything but Constant Contact?
Look a bit deeper – what drives you at the cellular level? What does your business truly need? It may differ from your own. What marketing techniques and platforms benefit the business AND truly excite you to the point where you enjoy the marketing process?
Your answer is where you will find your own l-m-n-o-p…and you will be so happy you separated yourself from the flock of x-y-z. Be careful…this potentially can dramatically increase business visibility and your happiness!
If you would like a consultation on finding what your marketing l-m-n-o-p is, I am a phone call 860-379-2794 or an email email@example.com away!
Until next time, happy marketing!
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