If you're a coach, author or expert you've probably heard the term "know, like and trust." This is the concept that people have to get to know, like and trust you before they will buy from you. What I want to share with you is some ideas to build YOUR know, like and trust factor with a podcast, and how that can help your business.
How many listeners do you need to your podcast for it to be successful? When I ask my clients this question, they often say 5,000 or 10,000. But what if just one person listened to your podcast? Would it still be worthwhile?
I would argue that it is. If you think of a podcast as a way to build a deeper connection with your audience and as a way to serve, then even if one person gets lots of value out of your podcast it can be worthwhile.
Take the following scenario: You are talking to someone who is thinking about working with you, but they have a lot of competing things going on in their life. They are not certain if you are the person that they need to work with, and they have so many challenges going on that they don't know where to start.
Here's what I suggest: Ask that client what their biggest challenge is, and what they would they would like to know more about. Then do a podcast addressing that challenge and possible solutions. If it's a solo podcast it can be you talking about it, and if you are doing an interview based podcast you can bring in an expert who can speak more in depth about the topic.
After you finish the podcast, you can follow up with an e-mail telling the person that you just finished a podcast addressing their very challenge and ask them for their feedback. You are not asking or trying to convince that person to do anything, you are simply providing a solution to their problem via a podcast.
If that one person becomes a loyal client and tells other people about you, was it worthwhile to do that podcast episode? (Of course I think the answer is YES!) The nice thing about podcasting is that there will be more than one listener and your client's challenge will be one that other people have, and you'll be able to serve and connect with those people to.
My challenge for you is to ask your potential clients about their biggest challenges and think about how you can create a podcast that helps them solve their problems. Do this over time and you will be their go to person for your specific topic!
Doug Foresta is a coach who helps coaches, speakers and authors expand their reach and build their platform with a podcast. He has helped hundreds of people from all over the world start their own successful podcasts. For more information visit www.standoutwithdoug.com or call 413-883-5518 for a free 30 minute Expand Your Reach session.