How to Get More Clients With a Podcast

If you're a coach, author or expert you've probably heard the term "know, like and trust." This is the concept that people have to get to know, like and trust you before they will buy from you. What I want to share with you is some ideas to build YOUR know, like and trust factor with a podcast, and how that can help your business.

How many listeners do you need to your podcast for it to be successful? When I ask my clients this question, they often say 5,000 or 10,000. But what if just one person listened to your podcast? Would it still be worthwhile?

I would argue that it is. If you think of a podcast as a way to build a deeper connection with your audience and as a way to serve, then even if one person gets lots of value out of your podcast it can be worthwhile.

Take the following scenario: You are talking to someone who is thinking about working with you, but they have a lot of competing things going on in their life. They are not certain if you are the person that they need to work with, and they have so many challenges going on that they don't know where to start.

Here's what I suggest: Ask that client what their biggest challenge is, and what they would they would like to know more about. Then do a podcast addressing that challenge and possible solutions. If it's a solo podcast it can be you talking about it, and if you are doing an interview based podcast you can bring in an expert who can speak more in depth about the topic.

After you finish the podcast, you can follow up with an e-mail telling the person that you just finished a podcast addressing their very challenge and ask them for their feedback. You are not asking or trying to convince that person to do anything, you are simply providing a solution to their problem via a podcast.

If that one person becomes a loyal client and tells other people about you, was it worthwhile to do that podcast episode? (Of course I think the answer is YES!) The nice thing about podcasting is that there will be more than one listener and your client's challenge will be one that other people have, and you'll be able to serve and connect with those people to.

My challenge for you is to ask your potential clients about their biggest challenges and think about how you can create a podcast that helps them solve their problems. Do this over time and you will be their go to person for your specific topic!

About Doug:

Doug Foresta is a coach who helps coaches, speakers and authors expand their reach and build their platform with a podcast. He has helped hundreds of people from all over the world start their own successful podcasts. For more information visit www.standoutwithdoug.com or call 413-883-5518 for a free 30 minute Expand Your Reach session.

100% Focused!

As I rounded the street corner, I could see my house in the distance. Almost home, I thought. I had been running for 45 minutes and the muscles in my mind and body were balanced. Pure bliss. If you are a runner, you can relate to that mind/body balance. That feeling of being in tune with the present – 100% focused.

In business, as in life, it can be a challenge hitting that 100% focused mark, while many other “urgent” pressing matters may be filling up our mind, body and calendar. This accumulation of thoughts saying “finish me now” creates that all too familiar stressful mood, which throws you out of balance. This uneasy mood decreases our focus, as we feel the need to do all the priorities on our to do list – at the same time.

Not. Going. To. Happen.

How can we get grounded, when we feel we may be spiraling out of control?

Try to focus more.

Today it is so easy to be rattled with everyday distractions such as texting, email, phone calls, visitors, meetings, and other pressing matters that seem to be hitting you all at once. The trick is to do…

One. Thing. At. A. Time.

I know what you’re thinking, “That’s impossible!”

Don’t believe me?

Try it for 3 days this week.

What are your priorities?

Make a quick list. Rank them, and start working on one task at a time. If you are working on a month long project, devote one full 100% focused hour to that project today with zero distractions. When that hour is up, go onto your next task. It may be a smaller task or the next phase of another project, but give that 100% focus as well. This will be tough at first, but you must curb the desire to check that smart phone every 5 minutes. You are working on new thought "muscles", so a little "soreness" is normal.

Upon completion of your 3 day challenge, you’ll see the amount of work you accomplished in just 3 days. And you will feel great, like when I rounded the street corner. If you decide to continue past 3 days, great things will begin to happen. Colleagues in your company will begin to take notice in the quality of work you’re presenting on a regular basis, increasing your reliability and integrity. This will lead to more confidence, which in turn can lead to a possible promotion and eventually more money in your pocket. All because you decided to make the commitment of being 100% focused at work.

As a Professional Organizer, Speaker, Author, Podcast Producer & Host, Rick Woods helps residents and businesses make room for clarity, by getting rid of the clutter that gets in their way.

Listen to Rick's free weekly podcast "Make Room For Clarity", which focuses on interviewing business & health experts by visiting www.makeroomforclarity.com.

Inquire about Rick's professional organizing business, "The Functional Organizer, LLC.", which focuses on decluttering, organizing, paper filing and time management by visiting www.tforganizer.com.