Monday, December 8, 2014

How To Boost Your Book With a Podcast

There are many benefits of podcasting, but one benefit that is often overlooked is the ability of a podcast to boost your book. If you have a book, or are thinking of writing a book, here are some ways in which a podcast can be of benefit to you: 

1) Create more engagement with your readers: A podcast allows you to use your voice to create a deeper level of engagement. When readers can hear your passion for your material it creates a deeper level of engagement and makes them more likely to want to buy further books from you. 

2) Extend the value of your book: One of the biggest mistakes I see that authors make with a podcast is that they simply read their book. I suggest NOT to do this, after all a podcast is not an audio book. Instead think of how you can tell a story that is not in the book, or offer extended value (more content) beyond what is in the book. In this way, you can extend the value of your book. (I learned this one from veteran podcaster Fred Castaneda!) 

3) Learn what most interests your readers: By creating short podcasts on various topics related to your book and tracking your downloads, you can see what parts of your book are most interesting to your listeners/readers. This will allow you to know what aspects of your topic are most compelling and engaging and you can focus on these in your book marketing efforts. 

4) Expand your reach: A podcast will reach those people who like to take in content in audio form, and who may not otherwise be familiar with your book. By reaching these people you'll be expanding your reach and sharing your message with a global audience, through distribution channels such as iTunes and Stitcher Radio. 

For more information, and for a FREE consultation with Doug about how to start your own podcast, visit or contact doug at or 413-883-5518

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