Showing posts with label professional speaking. Show all posts
Showing posts with label professional speaking. Show all posts

Friday, September 11, 2026

When The Speaker at a Meeting Changes Your Life

The large company I was working for called all of its employees into the auditorium to hear a motivational speaker. His mission was to get us excited about changes that would be handed down from a new leadership team. Like many people, I've been forced to sit through presentations that were about as exciting as watching paint dry. There was no reason to expect this one to be any different. One of the department heads was introducing the speaker, and then at just the right moment, a short, baldheaded man in a suit strode confidently and quickly across the stage carrying a plastic milk crate. Through the applause, my attention was immediately captured because he was carrying such an odd thing. Then as he arrived at the lectern, he dropped the crate on the floor behind it and stepped onto it, giving himself enough height to see over the lectern.

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The entire audience immediately broke into laughter. The speaker had quickly completed his first objective to capture our attention. His message of embracing change was inspiring, expertly presented, and probably exactly what the company wanted us to hear, but I was paying closer attention to the mechanics of the talk. I took note of what the speaker said and did that invoked laughter from my fellow professionals. I paid attention to the different components of his speech like the tone and pitch of his voice, his body language, how well it matched up with every individual point he was making, and how his ability to make eye contact well enough that seemed to make me feel like he was talking to me personally. This speaker was different from all the others I had heard, and I began to realize that it was his collection of personalized techniques like using the milk crate that had the power to separate great speakers from the rest.

Available on Audible
The 90 minutes went by so quickly, I filled several pages in my notebook and my mind was exploding
with ideas and a craving for more information about speaking. After the final applause, my coworkers all headed back to their respective cubicles. I, however, made my way against the flow of people to the stage. I wanted to have just a few minutes with the speaker to let him know how much I enjoyed it and how much I had learned. I waited patiently while he took the time to shake hands and converse with all the appropriate people. Very aware that something in my mind had shifted during the course of this man's presentation. You see, up until that moment, I had little clarity regarding my career and personal goals. I knew I wanted to accomplish things like everybody else. I knew I wanted to do something meaningful. Everybody wants that too, but I also knew that I wasn't there yet.

When he had finished with management, he made his way over to me. I thanked him for the inspiring talk and then confessed that I wanted to do what he does. I asked him if he would mind sharing one tip that could help move me in the direction of becoming a professional speaker. His advice, find mentors. He told me to seek out those who were already doing what I was dreaming of doing and to network with them. He said to write to them, attend their talks, and if appropriate, buy them a coffee or a lunch in exchange for one or two tips that had helped them while they were building their successful speaking business. By the time I left that room, the seed of an idea had taken root and from that moment forward, I believe there was a way for me to have a fulfilling professional life as a speaker.


I wasn't exactly sure what to do next or how to do it. All I knew for sure was that I had just met my first mentor and now I was on my way to doing what he was doing using knowledge, wit, wisdom, enthusiasm and humor to inspire and motivate nearly 150 adults all at one time. For the next several years, I set out to find local speakers to connect with. I attended their talks and learned what I could about their businesses. I found myself suddenly more aware of speakers and their presentations at work in the community and on television. Sunday morning worship services at my church had now changed for me. I found myself glued to the pastor's sermon, watching his every move and listening closely to how it was constructed. I bought coffee or lunch for any speaker who would give me the time of day, those with lots of experience and even those just starting out.

One of the most memorable cups of coffee I ever bought was for national radio talk show host Phil Valentine. In addition to being a sought after keynote speaker, he has written several books, has appeared on television and movies and is on the list of the 100 most influential radio talk show hosts of all time. At the time of this writing, he was also ranked number 39 on the heavy hundred list according to Talkers Magazine. I had the honor of meeting Phil while I was hosting my own weekend radio show at the Clear Channel WLAC Studios in Nashville, Tennessee. We met for breakfast at the world famous Pancake Pantry restaurant on 21st Avenue, Nashville, and I had the privilege of asking him many questions about being a speaker as well as a radio show host. Phil generously shared many tips and ideas with me, but the one thing he really emphasized was that whether you are a radio show host or a speaker, it's the passion you bring into your work that will have the greatest impact on your audience.


In Ian Hollander's book, Passion: How to Do What You Love for a Living and Wake Up the World With

Your Work, he describes what passion is. He writes, "The truth is passion is such a personal thing, an intimate exercise in expressing your authentic self. I believe whatever it is that burns brightly in you that you'd love to get up every day and do is simply waiting to wake up." Maybe you've had an experience that awakened your desire and ignited your passion to stand up and share something meaningful. Now you're reading this book so you can learn how to share what burns brightly inside of you with others. One of the first tips I have to share with you as you start your journey is the knowledge that it is absolutely possible to grow your business without quitting your day job. In the book Quitter: Closing the Gap Between Your Day Job and Your Dream Job, author John Acuff advises launching your dream job or business while you're still employed.

He points out several reasons for taking this approach. It avoids freaking out your spouse and putting your marriage in peril. It sidesteps the financial risk of starting a new business and possibly destroying your dream and your life in the process, and it eliminates the loss of leverage created by conflicts between your new venture and the security of your everyday life. A speaking business really is one of those career shifts that can easily be started while maintaining full-time employment. This book is written to provide a step-by-step guide for taking your desire and passion and building them into a successful speaking career. It doesn't matter whether you are an absolute beginner, a gifted amateur, or a seasoned professional. This book is full of information, strategies and techniques you can use to get started or to enhance and expand the toolbox of techniques you already have. These are the steps I used to start my speaking career and I've loved my job ever since.

The short, bald-headed man who used the milk crate to create humor when he started his presentation was actually a man by the name of Alan Parise. At the time that I wrote this book, I could not remember his name, although I did remember his presentation. And then about a year or two after I published this book, Alan and I actually crossed paths and Alan is a professional speaker from the West Coast and he runs a speaker's coach camp and you can find out more about Alan at parisse.com, that's www.parisse.com and he spells Parise P-A-R-I-S-S-E.

Sunday, September 14, 2025

Why Every Speaker (or SME) Needs a Podcast

A man speaking into a microphone, recording an episode on this podcast
Speakers are subject matter experts, and in today's crowded digital landscape, simply being a speaker or a subject expert isn't enough. You need to be seen, heard, and understood. While articles, webinars, and social media all play a role, there's one medium that stands out for its intimacy, reach, and ability to build genuine connection: the podcast.

If you're a subject matter expert (SME), a podcast isn't just a trend; it's a strategic imperative. Here’s why stepping up to the microphone can transform your influence and impact.

1. Establish Unmatched Authority and Credibility

Think of your podcast as an ongoing, in-depth conversation where you get to shine. Unlike a quick social media post or a brief interview, a podcast allows you to explore complex topics, share nuanced insights, and demonstrate your expertise over time. Listeners get to hear your thought process, your unique perspective, and your command of the subject. This consistent delivery of valuable content naturally positions you as a leading voice in your field.

2. Build Deep Connections and Trust

There’s something uniquely personal about audio. When someone listens to your voice directly in their

An ad for a book on Amazon

ears, whether they're commuting, working out, or doing chores, it creates a bond that visual content often can't replicate. They hear your passion, your enthusiasm, and your personality. This consistent, intimate interaction fosters trust and loyalty, turning casual listeners into dedicated followers and potential clients or collaborators.

3. Expand Your Reach Beyond Traditional Channels

Podcasting offers a new avenue to reach audiences who might not engage with your other content.
Many people prefer audio for learning and entertainment because it fits seamlessly into their busy lives. By having a podcast, you tap into a global audience of active listeners specifically seeking out information and insights in your niche. You become discoverable on platforms where your ideal audience is already spending their time.

4. Create a Hub for Evergreen Content

Unlike fleeting social media posts, podcast episodes have a long shelf life. A well-produced episode on a foundational topic in your field can continue to attract new listeners for years. Each episode becomes an evergreen asset that can be repurposed into blog posts, social media snippets, email newsletter content, and even form the basis for future courses or books. It's a highly efficient way to maximize your content creation efforts.

5. Open Doors to Networking and Collaboration

A podcast is a powerful networking tool. Inviting other experts, thought leaders, or industry influencers as guests on your show can lead to invaluable connections. It's a mutually beneficial exchange: they get exposure to your audience, and you gain access to theirs, while also deepening your professional relationships. These collaborations can lead to new opportunities, joint ventures, and a broadened professional circle.

6. Monetization Opportunities

A group of guests and the host producing a podcast episode

Beyond direct influence, a podcast can open up various monetization avenues. This could include sponsorships and advertising, selling your own products or services, offering premium content through subscriptions, or even using the podcast to drive traffic to your consulting, coaching, or speaking engagements. Your podcast becomes a direct channel for converting listeners into clients or customers.

The Bottom Line

For subject matter experts, a podcast isn't just about sharing information; it's about shaping narratives, building communities, and cementing your legacy. It’s an investment in your personal brand, your professional growth, and your ability to make a meaningful impact.

Suppose you're a rising professional speaker or SME looking to elevate your presence, deepen your connections, and truly own your space. In that case, it's time to stop thinking about starting a podcast and actually start one. Your audience is waiting to hear from you.

Tuesday, October 13, 2015

What I Learned About UPSERVING at the College Open House with Our Daughter


Today, my wife and I attended a college open house with your 17-year-old daughter. As a sales professional, I think I was more impressed with the experience than Olivia was. Yes, she walked away excited and convinced this was the right school for her, but I walked away equally impressed with such a great sales presentation by all the professional staff. They did not sell to us, they served us.

Promotional ad for conference speakers book
I guess I should say that I didn't really learn anything new, it all just
reaffirmed what I already knew was right about a good presentation. First, the pre-planning information we received in advance was well thought out and easy to follow. Next, our arrival at the campus was made easy with good signage and easy-to-understand instructions. The signs were well displayed at the welcome event, complete with food, gadget giveaways, and lots of smiling, friendly staff members, all ready to help us find our way. Each person was professionally dressed with an easy-to-read name badge identifying who they were.


As we made the rounds to each of the majors our teenager selected, each presentation was complete with all the means for reaching the typical adult learner; a colorful video presentation with sound, a fun, enjoyable, and sometimes humorous lecture or introduction, guest speaker students and staff ready to offer testimony, visual displays with proof of the kind of work our teen might embark on, and hands on assignments for the parents to participate in.

New York Times business bestselling author Daniel H. Pink
wrote in his book, TO SELL IS HUMAN (Riverhead, 2012), that trying to UPSELL a customer is wrong. Instead, good sales organizations learn to instead, UPSERVE the customer; doing more for the other person than he or she expected or that you initially intended. He says it's "...taking the extra steps that transform a mundane interaction into a memorable experience." That's what this university did for us today... created a memorable experience. Are you UPSERVING your customers, or just UPSELLING them?



Bill Corbett is the founder and organizer of the HARTFORD SPRINGFIELD SPEAKER'S NETWORK and an award winning professional speaker who has been speaking since 1995. He has been on stages across the U.S. for everything from brief lectures to keynote speeches to multi-day training events, and was the featured speaker at a conference in The Netherlands this Fall. He is a regular contributor to network television affiliates and provides one-on-one speaker coaching for business professionals. Learn more about him and his top-selling Amazon books.

Saturday, March 21, 2015

The 5 Stages to Becoming a Major League Speaker

Coaching a new client to develop a strategy for launching her new speaking business gave me an opportunity to reflect on how my professional speaking business has developed over the years, and I noticed tremendous similarities to my first career in professional baseball.
Skip Weisman, professional speaker, delivers a keynote address
to over 300 project managers at the May, 2013 PMI-Northern Utah
Professional Development Day

A baseball player that reaches the pinnacle, a career in the Major Leagues, has to endure at least some time in the Minor Leagues. Some endure more time than others, but all but a handful in the entire history of Major League Baseball have spent time in the minor's honing their skills and trying to leverage their opportunities.

 

It's the same for us as professional speakers.
 
In baseball there are six levels of minor league development a player must work through before reaching the Majors, for speakers I've identified five levels.

To become a professional speaker, meaning someone is willing to pay you to be on a stage in front of their audience, which can be either company employees or members of a professional industry association, a speaker needs credibility.

To gain credibility most professional speakers must be seen in action. This rule does not apply to some on the speaking circuit who has gained status from their previous profession, such as athletes, politicians or military leaders (this doesn't mean they're great speakers, but it does mean they can command high fees due to their celebrity status).

For us, mere mortals building a professional speaking business we, like the minor league baseball players, hone our craft and build credibility before a being paid.

Here is how you do it:

  1. Professional Speaker Development Level 1: Free Speaking Level 1
    Speak for free to anyone that will have you.
    This can be local civic clubs (Rotary, Kiwanis, Lions, etc.) that need speakers on a weekly basis for their meeting programs, library programs, local Chambers of Commerce, SCORE Chapters (Service Core of Retired Executives).
  2. Professional Speaker Development Level 2: Free Speaking Level 2
    Identify an industry that is a good fit for your expertise and signature topics and research the local/regional chapters to speak at their monthly membership meetings.
    Rarely do these chapters have resources to pay a speaker but they will have people involved in the larger state and national affiliated associations they can refer you to for potential paid speaking gigs
  3. Professional Speaker Development Level 3: Fee Speaking Level 1
    The next level would be the regional and state associations of your industry niche where you can usually have, at least, your travel expenses covered to get in front of audiences as conferences as a breakout session seminar speaker, get positive anecdotal feedback and high assessment scores from session attendees that can lead to referrals and requests to return.
  4.  Professional Speaker Development Level 4: Fee Speaking Level 2
    As you build credibility speaking as a breakout session speaker in exchange for travel expenses you can begin to request a speaking fee depending on event budgets. At this time you can also begin to identify opportunities to get on the larger stage for a keynote position or other general session where the entire group of conference attendees.
  5. Professional Speaker Development Level 5: Fee Speaking Level 3
    At this level you are getting referrals and calls from other meeting planners within that niche industry because of your credibility and what you have delivered for other groups. This is where you can begin to command a higher speaking fee.
For more tips on building a professional speaking business and doubling your ability to impact and influence audiences of all sizes and industries, visit PresentationPowerForLeaders.com. There you can sign up for 52 Presentation Power Tips for a full year of weekly tips to help you reach the Major Leagues of professional speaking more quickly.

Skip Weisman is The Leadership & Workplace Communication Expert, and is a member of an elite group of international World Class Speaking Coaches.  

Skip works with the owners of companies with between 6-60 employees to transform workplace communication in 90-days and create a more positive, more productive and even more profitable company. 

Additionally, he coaches and trains business professionals and professional speakers to become a World Class Speaker and presenter that can inspire and motivate any type of audience.  You can learn more about Skip at www.WorkplaceCommunicationExpert.com and www.SkipWeismanSpeaks.com .

Saturday, February 21, 2015

No One Cares About What You Want to Speak About - Here's How to Overcome This Challenge

Have you ever heard speakers say things like:
  • "Today I'm going to share with you..." or 
  • "I'd like to tell you about..." or 
  • "Let me tell you a story" ?

Whenever you hear those statements from a speaker what is your initial reaction?

You may, or you may not be like me, but if you were like me your immediate thoughts would be something like:
  • I don't really care what you're going to share with me, tell me why I should care first.
  • I don't really care what you'd like to tell me about, how does it relate to me.
  • Why should I let you tell me a story? And, anyway you've got the stage, I'm in a seat in the audience I have no power to let you do anything, I'm stuck here listening.
Have you ever felt the same way?

With those types of lead in statements the speaker comes across as making the information all about him or her. It sends the message that they are the expert and the genius and you are going to learning something magnificent just by listening to them speak.

It is an arrogant and condescending way to present.

Your audience members will either overtly be turned off by that type of language or they will unconsciously sense that you care more about yourself than them.

Powerful speakers know and practice using "you" statements that lead into the stories and points they want their audience to learn.

Just like I opened this blog article with the statement "have you ever" using that language to direct the audience's attention towards their own experience related to a point you are about to make.

Here are three slight adjustments to the "I' versions of the statements above that will make you an even more powerful presenter:
  • Instead of saying, "today I am going to share with you," turn that around to make your point in a more powerful and engaging way with, "today you are going to hear about..."
  • Instead of saying, "I'd like to tell you about," have your audience lean in to listen even more intently when you say, "you are going to learn about."
  • Instead of saying, "Let me tell you a story," engage your audience's curiosity by saying, "if you've ever had this happen, then you know what I went through just getting here today."
Here's a 9-second video clip of what I'm talking about, notice the "you" focused statements I use here:




More on powerful "you" focused statements to connect with and build deeper audience relationships next month.


If you'd like to learn more easy to apply, World Class Speaking strategies to set you apart  join the  PresentationPower for Leaders Community for FREE to receive a weekly Presentation Power Tip that can transform your presentation skills.

Skip Weisman is The Leadership & Workplace Communication Expert, and is a member of an elite group of international World Class Speaking Coaches.  

Skip works with the owners of companies with between 6-60 employees to transform workplace communication in 90-days and create a more positive, more productive and even more profitable company. 

Additionally, he coaches and trains business professionals and professional speakers to become a World Class Speaker and presenter that can inspire and motivate any type of audience.  You can learn more about Skip at www.WorkplaceCommunicationExpert.com and www.SkipWeismanSpeaks.com .

Sunday, December 21, 2014

Stretching Your Comfort Zone to Become a More Powerful Presenter & Speaker

If you’re not stretching your comfort zone, you’re not growing.

If you are not growing, you’re dying.

What is an area you need to grow in in 2015?

Last month my comfort zone stretched tremendously as I delivered a keynote address in front of 800 people on a topic I've never spoken about before. I nailed it!  The testimonials from audience members, and their actual takeaways and learnings were exactly what I was hoping for when I created the keynote.

skip weisman, professional speaker, delivering a keynote address on leadership communication to an audience of over 800

But, what was even better was that I played the guitar, and sang a song in public, at the end of it. Something I've never, ever done!

Even though I messed up the song, no one cared and I had fun with it.
Skip Weisman, professional speaker debuts on guitar at end of recent keynote address in Calgary, Alberta in front of an audience of over 800.

My confidence is through the roof and I can't wait for 2015 to get back on stage to speak (and maybe even sing, again!)

When the meeting planner and her emcee host learned I had been taking guitar lessons for about five years, they asked if I'd play something after my keynote address.

Since this was a huge comfort zone buster for me, I immediately said, "NO!"

Then, I figured, "what the hell," it won't kill me and may even be fun.

What things are you saying "no" to in your speaking that may make you even stronger?

Stop saying "no" to those comfort zone challenges in 2015 and step up to become a more confident presenter.


A great way to bust your comfort zone and to double or even triple your presentation skills next year is to go to www.PresentationPowerForLeaders.com and sign up for my 52 Power Presentation Tips, they're free and will come to you once a week for 52 weeks.


Skip Weisman is The Leadership & Workplace Communication Expert, and is a member of an elite group of international World Class Speaking Coaches. Skip works with the owners of companies with between 6-60 employees to transform workplace communication in 90-days and create a more positive, more productive and even more profitable company. Additionally, he coaches and trains business professionals and professional speakers to become a World Class Speaker and presenter that can inspire and motivate any type of audience.  You can learn more about Skip at www.WorkplaceCommunicationExpert.com and www.SkipWeismanSpeaks.com .

Friday, November 21, 2014

You Have An Inspiring Speakers' Gene, Are You Developing It?



Imagine, you're at an airport on layover flying home after speaking in front of 1,500 people for the first time in your life wondering if you had an impact on anyone in the audience.

After 17 years as a business professional having given hundreds of presentations in front of audiences no larger than 100 at local civic groups, I had developed a belief that great speakers are born and not made.

And, I was certainly one of those missing the "inspiring speaker gene."

Then, killing time at the gate in Terminal C at the Detroit Airport I checked email.
Less than 12 hours after leaving the stage, there was a Google Alert with my name attached to a news item.

I clicked the link to see an article by a blogger who was in the audience.

Below is what I paraphrased from his article for a testimonial after we spoke about his experience with my presentation:

professional speaking testimonial for Skip Weisman by Mark Curtis
 
Maybe I did have that "inspiring speaker gene," after all?

Genes are like seeds, they need to be watered and cared for to blossom.

My "inspiring speaker” gene just needed to be nurtured.

But, it took inspiration from outside myself to help fulfill my aspirations as a professional speaker.

One day I was in an audience with 2,000 people watching and listening to the greatest speaker I had ever experienced.

He told us a story about how he was not a naturally born speaker and how he learned to become a dynamic presenter.

It inspired me to learn the craft of impactful, inspiring public presentations.

That was in 1998.

The speech Mark Curtis experienced was in 2009.

It took 11 years, but I got there.

Ever since, I've been inspired every time I step on the stage knowing I can impact people's lives.

Some let me know immediately, while others take what they've heard and apply it without sharing.

Either way I know I'm making a difference.

Do you? Would you like to?

Learn simple, easy to apply, World Class Speaking strategies to set you apart when you join the PresentationPower for Leaders Community and receive a weekly Presentation Power Tip that can transform your presentation skills.

Skip Weisman is The Leadership & Workplace Communication Expert, and is a member of an elite group of international World Class Speaking Coaches. Skip works with the owners of companies with between 6-60 employees to transform workplace communication in 90-days and create a more positive, more productive and even more profitable company. Additionally, he coaches and trains business professionals and professional speakers to become a World Class Speaker and presenter that can inspire and motivate any type of audience.  You can learn more about Skip at www.WorkplaceCommunicationExpert.com and www.SkipWeismanSpeaks.com .