Why Every Speaker (or SME) Needs a Podcast

Speakers are subject matter experts, and in today's crowded digital landscape, simply being a speaker or a subject expert isn't enough. You need to be seen, heard, and understood. While articles, webinars, and social media all play a role, there's one medium that stands out for its intimacy, reach, and ability to build genuine connection: the podcast.

If you're a subject matter expert (SME), a podcast isn't just a trend; it's a strategic imperative. Here’s why stepping up to the microphone can transform your influence and impact.

1. Establish Unmatched Authority and Credibility

Think of your podcast as an ongoing, in-depth conversation where you get to shine. Unlike a quick social media post or a brief interview, a podcast allows you to explore complex topics, share nuanced insights, and demonstrate your expertise over time. Listeners get to hear your thought process, your unique perspective, and your command of the subject. This consistent delivery of valuable content naturally positions you as a leading voice in your field.

2. Build Deep Connections and Trust

There’s something uniquely personal about audio. When someone listens to your voice directly in their

ears, whether they're commuting, working out, or doing chores, it creates a bond that visual content often can't replicate. They hear your passion, your enthusiasm, and your personality. This consistent, intimate interaction fosters trust and loyalty, turning casual listeners into dedicated followers and potential clients or collaborators.

3. Expand Your Reach Beyond Traditional Channels

Podcasting offers a new avenue to reach audiences who might not engage with your other content.
Many people prefer audio for learning and entertainment because it fits seamlessly into their busy lives. By having a podcast, you tap into a global audience of active listeners specifically seeking out information and insights in your niche. You become discoverable on platforms where your ideal audience is already spending their time.

4. Create a Hub for Evergreen Content

Unlike fleeting social media posts, podcast episodes have a long shelf life. A well-produced episode on a foundational topic in your field can continue to attract new listeners for years. Each episode becomes an evergreen asset that can be repurposed into blog posts, social media snippets, email newsletter content, and even form the basis for future courses or books. It's a highly efficient way to maximize your content creation efforts.

5. Open Doors to Networking and Collaboration

A podcast is a powerful networking tool. Inviting other experts, thought leaders, or industry influencers as guests on your show can lead to invaluable connections. It's a mutually beneficial exchange: they get exposure to your audience, and you gain access to theirs, while also deepening your professional relationships. These collaborations can lead to new opportunities, joint ventures, and a broadened professional circle.

6. Monetization Opportunities

Beyond direct influence, a podcast can open up various monetization avenues. This could include sponsorships and advertising, selling your own products or services, offering premium content through subscriptions, or even using the podcast to drive traffic to your consulting, coaching, or speaking engagements. Your podcast becomes a direct channel for converting listeners into clients or customers.

The Bottom Line

For subject matter experts, a podcast isn't just about sharing information; it's about shaping narratives, building communities, and cementing your legacy. It’s an investment in your personal brand, your professional growth, and your ability to make a meaningful impact.

Suppose you're a rising professional speaker or SME looking to elevate your presence, deepen your connections, and truly own your space. In that case, it's time to stop thinking about starting a podcast and actually start one. Your audience is waiting to hear from you.

Bill Corbett is an accomplished author, speaker, and media producer whose career reflects both
creativity and resilience. He currently produces three podcasts. The author of Ten books, including the best-selling From the Soapbox to the Stage: How to Use Your Passion to Get Paid to Speak, he has inspired audiences worldwide with lectures and classes on compassionate parenting and entrepreneurship. He has delivered international keynotes, including the opening address at a Dutch conference on behavior issues in Amsterdam, The Netherlands.

In addition to writing, he once produced and hosted a public access television show and founded his own publishing company, giving a platform to fresh voices and important conversations. Recognized for his excellence in communication and leadership, he earned the Distinguished Toastmaster (DTM) designation, Toastmasters International’s highest level of certification.