Get Ready,Get Set-Don't Go - Go 80/20

It feels like there are a million things coming at you, and they all have to be taken care of by you. They could be work related, family related, or some other kind of related, but now there are so many that you’re having trouble sleeping. You toss and turn in your bed while all the things you have to get done toss and turn in your head. You wake up tired, wondering for one fleeting second what it might feel like to start the day feeling good, but as you climb out of bed, the demands of the day take over.
And what will you do tomorrow? My guess is that you’ll wash, rinse, and repeat. 
I want to fill you in on a secret too many people learn to appreciate way too late in life. A vast majority of what you do is an absolute waste of time—your most precious and valuable resource. Time is not a commodity. Once it’s gone, there’s no buying or selling strategy that can replace it. There is no amount of money, fame, social status, or recognition that can suddenly produce an extra hour, day, or week.
On some level, we understand this and yet we still do things we know aren’t going to get us anywhere in the long run; like trying to impress the boss with how great we are, or getting the boss to openly acknowledge that we’re doing good work simply because we feel the need for a pat on the back.
Maybe promises have been made and now we’re in so deep that the idea of changing course is too frightening to seriously consider. Instead, we dig in deeper while trying to convince ourselves that everything will work out, and “It will all be worth it in the end.” I’m sure those were somebody’s famous last words.
The solution? Remind yourself of the 80/20 principle:

80% of your outcomes come from 20% of your inputs

That means:
20% of your relationships provide you with 80% of your joy. Decide which of your relationships comprise the 20% and start the process of stepping away from the rest. The difference between the two groups of people is easy to discern. The 20% lift you up while the 80% bring you down.
20% of your efforts at work will account for 80% of your results. Skip the meetings, reports, and customers that interfere with the 20% of your work that produces efficient and tangible results. You might be challenged at first, but if you’re truly narrowing your business down to the top 20, the results of your actions should speak for themselves.
20% of your investments give you 80% of your return. Is there a way to be more proactive with the less than stellar remaining 80%?
I could go on and on about all the ways applying this principle could change your life for the better, but I’d rather stop while this post still falls in the top 20%. So, the next time you’re starting to feel the stress of all those “things” coming at you, put aside a few minutes to take a good look at them and decide if they fit within your 80/20 profile. It shouldn’t take you anywhere near as long as it would if you were trying to do it while you’re sleeping.

Alan Luoma: I am a Sales Coach with extensive experience in industrial sales, sales management, new product development, sales and product training. I work with a great national sustainable packaging company and their distributors to increase sales. I have become an expert on seeking out and on eliminating behaviors that prevent sales people from being successful. I enjoy uncovering sales prevention departments that hinder a companies success. I am a member of the Hartford Springfield Speakers Network, The National Speakers Association and New England Speakers Association. You can view my profile on LinkedIn, or contact me at Luoma@snet.net

Are You Comfortably Numb

The first time I ever heard the words “comfortably numb” within a business context was when Larry Caizzi, the Director of Purchasing at Pacific Packaging said them. Over the years, I’ve realized how right he was, and how easy it is to become comfortably numb. Take sales people for instance. We put in all that time and effort to finally secure the account we’ve been pursuing for a long time. And then, once the ink is dry, we breathe in a big sigh of relief and relax, thinking about how great everything’s going to be now.

But we’re sales people, and that means looking for the next big account to bring on board. Over time, the account we just secured naturally starts drifting down our list of priorities. We know it’s still there. It’s a persistent noise in the background reminding us that there’s more to sales than just acquiring new accounts. We promise ourselves we’ll reach out to them just as soon as we can, but never seem to find the time to return their calls or schedule the much needed in-person sales call.

It might even get to the point where we start complaining to our manager that the account is becoming a real pain-in-the-ass. Yes, I said it. I’ve witnessed it too, the evolution of an account full of profit potential being relegated to nothing more than a pain in the… well… you know. From there, it’s just a quick hop to becoming numb to the account altogether.

Of course the greatest danger is not just being comfortably numb when it comes to our work, but in life as well because the reality is that if it’s happening at work, then it’s probably happening at home too—and vice-versa. Here are a few reminders that might expose areas in your life where the pressure to succeed might have nudged you into the comfortably numb zone:

• Take responsibility for what you bring into your relationships. It can’t always be someone else’s fault.
• Simple words like “Please” and “Thank You” are words that will help you build rapport. Once you start looking for opportunities to use them, opportunities will abound.
• Treat every encounter like it’ll be the last time you’ll be able to meet with that person… because it just might be.
• Let people know you value your relationship with them. Doing so will build bridges that will stand the test of time. 
• Remind yourself of how much it meant to initially establish the relationship. If it was worth the effort then, isn’t it worth the effort now?
• Remind yourself of what you stand to lose if you continue to ignore the relationship.
• Shift your focus away from thinking solely about what’s in it for you. Think and act from the perspective of adding value, and your relationships will continue to blossom and grow.
• Don’t just post an update on LinkedIn, Facebook, or Google+ and think that will suffice. Don’t just send a tweet, or post on Pinterest, or send a group email. None of these adequately replaces the respect of picking up the phone and actually speaking with someone.

Now it’s time for you to stop and think about the areas in your life where you’ve become "comfortably numb". Decide what you need to do, do it, and let the results you get speak for themselves. 

Alan Luoma is a Sales Coach with extensive experience in industrial sales, sales management, new product development, sales and product training. He works part time with a national sustainable packaging company and their distributors to increase sales. Alan is an expert that speaks on eliminating behaviors that prevent you from being successful in sales and uncovering sales prevention departments that hinder your success. He is a member of the Hartford Springfield Speakers Network, The National Speakers Association and New England Speakers Association. You can view his profile on LinkedIn, or contact him at Luoma@snet.net