Monday, August 31, 2026

Are We Networking Too Much and Doing Business Too Little?

Networking has become almost a religion in the business world.

Attend the breakfast. Go to the mixer. Join the chamber. Show up at the luncheon. Exchange business cards. Connect on LinkedIn. Schedule a one-to-one. Attend another networking event next week.

But here's a question we probably don't ask often enough:

Is all this networking actually producing business?

There was a time when networking meant developing genuine relationships with people who might eventually become customers, referral partners, mentors, suppliers, or collaborators.

Today, it sometimes feels like networking itself has become the activity.

We meet people who are also trying to meet people who are trying to meet people.

Everyone is looking for referrals.

Everyone is giving an elevator pitch.

Everyone is following up with everyone else.

And then we attend another networking event.

What If We Used Those Hours Differently?

Suppose a business owner spends five hours a week attending networking events, driving to them, following up afterward, and having coffee meetings.

That's roughly 250 hours a year.

What if half of those hours were instead spent:


  • calling former customers,
  • improving the company's website,
  • asking satisfied customers for referrals,
  • creating useful content,
  • developing a better product,
  • improving customer service,
  • or simply prospecting directly?

Would the business grow faster?

Maybe.

Or maybe those networking relationships are precisely what eventually create the opportunities.

And that's what makes this an interesting question.

Perhaps We're Measuring the Wrong Thing

$2.99 on Amazon

Networking shouldn't necessarily be judged by how many business cards we collect or how many people attend an event.

Maybe the better questions are:

How many meaningful business relationships did I develop?

How many introductions did I make for someone else?

How many opportunities resulted from relationships I developed through networking?

And perhaps the toughest one:

If I stopped networking for six months, would my business notice?

That's a question worth thinking about.

I believe networking can be incredibly valuable. I've seen relationships create opportunities that never would have happened through traditional advertising or cold prospecting.

But I also think it's possible to become very busy networking without actually building a business.

So let's turn this over to the Movers & Shakers community.

What do YOU think?

Are businesspeople spending too much time networking?

Has networking produced measurable results for your business—or have you found other ways of generating business that work better?

I'd especially like to hear from people on both sides of this question.

Share your thoughts in the comments.

Saturday, August 29, 2026

Why Your Website Should Work for You, Not Just Look Good

In today’s digital world, a website is often the first interaction someone has with a business, organization, or personal brand. That first impression matters—but a successful website needs to do much more than simply look good.

As the founder and owner of Bereza WP, I’ve always believed that a good website should work for the people using it. It should be easy to navigate, fast to load, secure, accessible, and built with a clear purpose.

A Website Is Part of Your Business

A website shouldn’t exist simply because everyone says you need one. It should have a job.

For some businesses, that job may be generating leads. For others, it may be selling products, answering customer questions, building credibility, or making it easier for people to get in touch.

Ask This First

Before making changes to a website, it’s worth asking a simple question:

What do I want visitors to accomplish?

Once that answer is clear, design and technology decisions become much easier.

Speed Matters

People are impatient online. If a website takes too long to load, visitors may leave before they ever see what the business has to offer.

Website performance can have a direct impact on usability, conversions, and search visibility. A fast website creates a better experience for visitors and makes it easier for them to find the information, products, or services they need.

About the Author

Daniel Bereza

Daniel is the founder and owner of Bereza WP, a WordPress and WooCommerce development business focused on building, fixing, and improving websites for businesses. He specializes in WordPress development, eCommerce solutions, website performance, security, SEO, and ongoing website support.

Learn More About Bereza WP
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Friday, August 28, 2026

Know, Like & Trust: The Secret Sauce Behind Small Business Networking

 

If you've spent any time at networking events, chamber meetings, or local business mixers, you've probably heard the phrase "People refer business to people they know, like, and trust." It may sound simple, but it's one of the most powerful concepts in small business networking.

Networking isn't about collecting business cards or delivering the perfect elevator pitch. It's about building relationships that lead to opportunities, referrals, and long-term business success.

The ‘Know’

Before someone can buy from you, refer you, or partner with you, they need to know that you exist.

This sounds obvious, but many business owners make their introductions too complicated at networking events. The goal isn't to tell your entire life story. It's to create clarity,

When you meet someone, Ask yourself…will they quickly understand:

  • What your business does?
  • Who you help?
  • What problems you solve?

The easier it is for people to remember you, the more likely they'll think of you when an opportunity arises.

Pro tip: Make sure all the businesses you frequent KNOW what you do (i.e. hair stylist, massage therapist, chiropractor, barista, bank teller, everyone).  Don’t forget friends and family. Many times we assume they KNOW.  Also, use your work email when communicating in your personal life.  I did this with the travel soccer team I coached and closed a loan with a coach from another town because he saw my company name.

The ‘Like’

Once people know who you are, the next step is helping them like you.

Genuine curiosity goes further than a polished sales pitch.  Ask questions. Listen actively. Show interest in other people's businesses and challenges. People will remember how you make them feel. When you're approachable, authentic, and helpful, relationships develop naturally. Those relationships become the foundation for future referrals.

Pro tip: be a Connector.  When at an event where you know someone in the room is a good connection for the person you just met, make the connection right then.  They will LIKE you for helping them. If there isn’t an instant connection you can make, you likely know someone in your network. Tell them you will make this connection after the meeting.  Again, they will LIKE you.

The ‘Trust’

Trust is where networking becomes business. Trust isn't built during a single conversation. It's earned through consistency. Showing up when you say you will. Following through on commitments. Delivering quality work. Providing value without expecting an immediate return.

Every positive interaction deposits a small amount into your "trust account", and over time those deposits add up. Trust is what moves your name to the top of the recommendation list.

Pro Tip: You must do a face-to-face, 1 to 1 meeting to build the trust.  In this meeting, focus first on this person’s personal story and tell them yours.  Getting personal builds trust and then you can move to focus on each others business details.  My personal litmus test…Would I refer my mother to you?  If you can gain that kind of trust, the referrals will come.

The Long Game

One of the biggest mistakes in networking is expecting immediate results. The strongest business relationships often develop over months or even years.

Example… Your favorite coffee shop.  You didn't become a loyal customer after one visit. First, you knew it existed. Then you liked the experience. Over time, you trusted that you'd get a friendly hello, and a great cup of coffee every time you walked through the door.  Business relationships work exactly the same way.

So, remember: Know gets you noticed. Like gets you remembered. Trust gets you referred.

Mark Harrington is co-owner of Horizon Home Mortgage since 2007 and SMJ Insurance (an Allstate Ins. Agency) since 2011.  My passion is helping homeowners, and those who want to own a home, achieve their homeownership goals in CT and MA.  I also specialize in Reverse Mortgages.  I am a self-proclaimed ‘Power Networker’ and ‘Demographic Nerd’.

Horizon Home Mortgage is a mortgage broker only, not a mortgage lender or mortgage correspondent lender.  CT License#16745 & MA License#MB69164

Tuesday, August 25, 2026

Are You Living in Your True North? By John P. Slosek, Jr. — The Insurance Coach™       

I have found, through my own life experience, that without question, we will always face the ups and downs of life. Sometimes I sit back and think, John, you're 68 years old! How did this happen? The years flew by. The beauty of the human mind is that it stores memories going back many years. Truthfully, some of those memories are great, some are good, and some—not so good. That's life.

Each of us finds a way to forge ahead, one way or another. Decision after decision, mistake after mistake, success after success, we eventually establish a course. Over time, that course becomes a path, and that path ultimately becomes the life we are living. So here is the big question I want to ask my fellow readers:

Are you living in your True North? What is your True North?

My answer is this: True North is the place in life where you begin to understand who you really are, what you truly value, and the direction you want your life to take. It is when your actions, values, heart, and purpose begin pointing in the same direction. And with that alignment can come an immense sense of fulfillment within yourself.

As you read that answer, do you feel that way?

Perhaps the road once felt obvious. We knew what we were supposed to want: the right career, the right relationship, the right house, the right version of success. We moved forward because everyone around us seemed to be moving in the same direction. But eventually, the noise begins to fade.

The goals that once motivated us can start to feel strangely hollow. The approval we once chased may no longer feel like proof that we're on the right path.

True North is more than a destination. It is an inner direction—a sense of what matters most, even when the route ahead is unclear.

Think about an actual compass. It does not tell us every mountain we will climb or every storm we will face. It doesn't tell us where the potholes are or where we're going to make a wrong turn. It simply gives us a reliable point of reference. Our True North can do the same thing.

I challenge you to ask the person standing in the mirror—you.

And it goes much deeper than simply asking whether you're happy. It entails who you are from within: your heart, your soul, your character, and your values.

Right now, is your life aligned with what you imagined when you were younger?

Are the things you once thought were important still important?

Are you spending your time on the people and things that truly matter to you?

And when you look into that mirror, can you honestly say:

“I am living in my True North.”

That's a defining question.

And it takes courage to answer it honestly.

Finding your True North does not necessarily mean discovering one perfect purpose hidden deep inside you, waiting to be uncovered. It may be less like finding buried treasure and more like finally learning to recognize the signals you have ignored.

Our energy, curiosity, frustration, envy, grief, and joy can all offer clues. So can those moments when we feel most honest, most useful, most fulfilled, or simply most alive.

The challenge is that modern life gives us countless directions to follow.

We are surrounded by other people's definitions of happiness, success, beauty, wealth, and belonging. We can mistake popularity for meaning, productivity for progress, possessions for success, and comfort for contentment.

And without even realizing it, we may spend years confidently walking toward a life we never consciously chose.

Sometimes finding our direction requires silence.

It might be a quiet morning before the rest of the world wakes up. It might be a long walk without headphones. It might come during a difficult conversation or from a question that simply refuses to leave us alone:

If no one were watching, what would I choose?

The answer may not arrive immediately. Sometimes the first step is simply becoming still enough to hear yourself think.

Your True North may change as you grow older. The things that mattered at 25 may look very different at 45, 65, or 85. But the deeper values beneath them can remain remarkably steady. Those values become the stars by which we navigate—not necessarily telling us exactly where to go, but reminding us of who we want to be while we're getting there.

And maybe that's the lesson I've begun to understand after 68 years. None of us gets a perfect map.

There will be wrong turns. There will be roads we wish we had never taken. There will be people we wish we had held onto longer, decisions we wish we could change, opportunities we missed, and moments we would give almost anything to experience one more time.

But yesterday's road is already behind us. The only direction we can change is the one we choose from this moment forward. So sometime today, find a mirror.

Don't look at the wrinkles. Don't look at the gray hair. Don't look at the person the rest of the world sees. Look at the person behind those eyes and ask one simple question:

“Am I living in my True North?”

If the answer is yes, be grateful—and keep following your compass. If the answer is no, don't be afraid of that answer. Because recognizing that you're traveling in the wrong direction may be the very moment you finally discover the right one. You don't have to change your entire life tomorrow.

You simply have to make sure that the next step you take is pointing in the right direction.

And perhaps that is what finding your True North is really all about.

                                                                  About the Author                                                            

 John P. Slosek Jr. is the founder of Slosek Insurance Corporation, established in 1984 and still serving clients today. For more than 40 years, John has worked in the insurance industry helping individuals, families, and business owners better understand protection, risk, and financial responsibility. In addition to operating his and his wife’s insurance agency, John has spent over 30 years as a motivational and self-improvement speaker, focusing on common-sense life lessons, personal growth, and real-world decision-making. John is also the host of The Insurance Coach® radio show, heard every Saturday morning at 8:00 a.m. on Classic Hits 97.7. www.classichits977.com (Hit Listen Live). The program combines insurance education, life experiences, motivational insight, and practical advice designed to help listeners make better decisions for themselves and their families. John proudly resides in Massachusetts with his family and enjoys spending time with his children, grandchildren and his two Golden Doodles Maggie & Morgan.




Saturday, August 22, 2026

Why Is This Simple Statement So Powerful?

Isn’t It Interesting…

Why Is This Simple Statement So Powerful?


Written by: Lisa A. Barrett, M.S., LPC, ATR, Speaker, Coach, Artist, & Author of How to Live an Empowered Life: Easy and Daily Practical Tools, 

Blog #3: August 21, 2026



I love using the simple statement, “Isn’t it interesting…” for many reasons.

It can be applied to almost any situation in your life. Simply add whatever you are experiencing after it. For example:

“Isn’t it interesting that I didn’t pass my test?”

“Isn’t it interesting that this person’s comment upset me so much?”


Why can this simple shift in language be so powerful?


When we are emotionally activated, it can be difficult to separate what actually happened from the thoughts, feelings, assumptions, and interpretations we attach to the experience.

The phrase “Isn’t it interesting…” invites us to become curious about what happened rather than immediately judging it.That small shift can create space between the experience and our reaction to it.


What Happens When We Shift Toward Curiosity?

The prefrontal cortex plays an important role in higher-level thinking, including working memory, evaluating information, placing experiences into context, decision-making, and updating our understanding when we receive new information. When we become less emotionally reactive and more curious and reflective, we give ourselves a greater opportunity to engage these higher-level thinking processes. When we state out loud, “Isn’t it interesting that this happened,” we are now an observer and observation creates room for another question:


“What can I learn from this?”

"How important is it for me to be this upset?"

"How can I solve this?'


From Emotional Reactivity to the Neutral Zone® This is where the statement becomes particularly powerful. Rather than remaining caught in an emotional reaction, “Isn’t it interesting…” can help us create a moment of psychological distance from the situation.

This space is what I coined as the Neutral Zone®—the place where we can pause, observe, 

and become curious rather than automatically react.


From this space, we have a greater opportunity to access what I have coined Calm Clarity®—a state in which we can more effectively consider possibilities, make decisions, problem-solve, and choose how we want to respond. The situation itself may not have changed, but our relationship to the situation has.


Try It Yourself. 

The next time something does not go as planned, you receive disappointing news, someone says something that triggers you, or you notice yourself becoming emotionally reactive, try saying: “Isn’t it interesting…”.


You are not denying the emotion or pretending the situation does not matter. You are simply creating enough space to look at it differently. One small shift in language can create a surprisingly powerful shift in perspective. We shift our thinking, we shift our life.

Thursday, August 20, 2026

Travel in Time with Dan: Interview from the Past with Elihu Yale

 ðŸŽ¤ Travel in Time: Dan Blanchard Interviews Elihu Yale

Location: Yale University, New Haven, CT – Year: Timeless*


Dan Blanchard: Mr. Elihu Yale! What an honor to travel through time and sit with you on the campus that proudly bears your name. You’ve left quite the legacy here. How does it feel to see this university thrive centuries later?

Elihu Yale: Ah, Mr. Blanchard, the pleasure is mutual. To see these hallowed halls filled with students, scholars, and ideas of every kind… it fills me with a deep sense of pride. Though I could not have imagined this scale when I sent that chest of books and a modest sum, it’s heartening to know those seeds bore such fruit.

Dan Blanchard: That gift of books and funds you sent in the early 1700s was transformative. Today, Yale is one of the most prestigious universities in the world. What inspired you to make that contribution?

Elihu Yale: Education, dear sir, is the true wealth of nations. Though my fortune was earned in trade and governance in faraway lands, I knew that knowledge was the only inheritance that could transcend time and place. My donation was a gesture to promote learning among the youth of the New World.

Dan Blanchard: And your name is now forever etched into American academic history. Speaking of history, Yale played a fascinating role during the American Revolution. What would you say about Yale men like Nathan Hale and their spirit?

Elihu Yale: Young Hale—what courage! “I only regret that I have but one life to lose for my country”—those words echo still. Leadership forged in education often matures in crisis. The very purpose of a university is to shape minds that will one day shape nations. That spirit of sacrifice and principle? That’s precisely what I hoped Yale would nurture.

Dan Blanchard: Let’s talk leadership then. One of the key lessons I’ve taken from Yale is this: Leaders are lifelong learners. You’ve led in business, diplomacy, and now—as a patron of education. What advice would you give to modern leaders?

Elihu Yale: Never assume your learning is done, Mr. Blanchard. The moment a leader ceases to question is the moment he begins to fail. Ask boldly. Listen intently. Reflect constantly. And surround yourself with those who challenge your thinking, not just echo it. I daresay even an old merchant like myself had to adapt with every tide.

Dan Blanchard: Beautifully said. And what about the lesser-known parts of Yale’s story—like the university’s role in missionary work and its impact on other cultures?

Elihu Yale: Ah, a difficult truth. In my day, the intertwining of education, religion, and empire was commonplace. But hindsight gives us clarity. We must all confront the parts of our legacies that caused unintended harm. Institutions must not only celebrate their victories but also learn from their missteps. That too is leadership.

Dan Blanchard: Wise words. Before we wrap up, let me ask you this: If you were teaching a leadership course at Yale today, what would you call it?

Elihu Yale: "From Commerce to Conscience: Leading with Purpose.”
I would remind students that influence is not in what you accumulate, but in what you contribute. Lead not only with intellect, but with integrity.

Dan Blanchard: Mr. Yale, thank you for your time and timeless insight. Your legacy is living, breathing, and evolving right here in New Haven—and far beyond.

Elihu Yale: And thank you, Mr. Blanchard, for ensuring the stories of the past serve as lanterns lighting the path ahead.

Learn mor about Dan: www.GranddaddysSecrets.com

Thursday, August 13, 2026

It Fell Off The Shelf
By John P. Slosek, Jr. — The Insurance Coach™    

I can remember back when I was five years old in the early 1960s. I can also remember seeing one of the first Slinky commercials on black-and-white TV. It enamored me. I couldn't believe this big spring was actually walking down a set of stairs. I asked Santa Claus for a Slinky for Christmas. And some of you may remember that famous television jingle. Once you heard that song, it had a way of staying in your head.

Here is the crazy thing: The Slinky was not invented on purpose. It was invented by accident. It started during World War II. The year was 1943. An American mechanical engineer named Richard James was working on a problem involving ships. He was experimenting with springs that might help stabilize sensitive instruments aboard ships while those ships were being tossed around by rough seas.
Think about that for a moment.

Richard James wasn't sitting at a desk trying to invent America's next great children's toy. He wasn't thinking about Christmas morning. He wasn't thinking about toy stores. He certainly wasn't thinking about a little kid somewhere years later asking Santa Claus to put one underneath the Christmas tree. He was trying to solve an engineering problem. And then something happened. One of those experimental springs was accidentally knocked from a shelf. But instead of simply falling to the floor and lying there...it moved. The spring appeared to "step" downward, moving in a series of arcs before recoiling itself. Most people might have picked it up, put it back on the shelf and gone back to work.
Richard James did not.

He watched it. And somewhere inside his mind came a completely different thought: There might be something here. That may have been the real invention. Not the spring. The spring already existed. The invention was Richard James's ability to recognize possibility in something that wasn't supposed to happen. In my opinion, this is where a successful spirit from within steps in. You cannot teach it, hope for it or force it. And once it's inside you, no one can take it away from you.

James didn't immediately throw the spring into a box, call it a Slinky and become successful. He reportedly spent roughly two years experimenting and refining the idea, working with the tension, balance and materials necessary to make the spring consistently perform that remarkable walking motion.
His wife, Betty James, became an important part of the story. She searched through a dictionary looking for the right name and came across the word: Slinky.
Richard and Betty borrowed $500 and went into business. They produced approximately 400 Slinkys. And then they encountered another problem. People were not particularly interested. Think about trying to explain the product without demonstrating it.

"What are you selling?"  "A spring." "What does it do?"  "Well...it moves." That wasn't exactly the easiest sales presentation in the world. Some retailers weren't impressed.

On November 27, 1945, Gimbels department store in Philadelphia agreed to allow Richard James to demonstrate his strange new toy during the Christmas shopping season. They set up an inclined surface. Richard put the Slinky at the top, and shoppers finally got to see what this thing could do. It walked. End over end. Down the incline. And suddenly everybody understood what Richard James had seen when that spring accidentally fell years earlier. He had brought approximately 400 Slinkys with him that day. The price? One dollar apiece. Within about 90 minutes...all 400 were gone.

By the end of that 1945 Christmas season, roughly 20,000 had been purchased. The accident had become a business. Eventually, Richard James developed machinery capable of coiling approximately 80 feet of steel wire into a Slinky in about ten seconds. What began as an accidental observation became one of America's most recognizable toys.

By the Slinky's 50th anniversary in 1995, more than a quarter-billion had reportedly been sold. Lifetime sales would eventually be estimated at somewhere around 300 million Slinkys worldwide. And that little spring went places Richard James probably never imagined.
Teachers used Slinkys to demonstrate waves and physics.
American troops in Vietnam used them as makeshift radio antennas.
NASA even used Slinkys in zero-gravity experiments aboard the Space Shuttle.
Think about that journey. From a spring accidentally falling off a shelf...to children's staircases...to classrooms...to military communications...and eventually into space.

James started with approximately 400 Slinkys at Gimbels and ultimately saw his invention grow into a toy that would sell somewhere around 300 million worldwide.
Why? Because he paid attention to one small event. A spring falling off a shelf.

Compare that first batch of 400 with estimated lifetime sales of 300 million, and the number is remarkable: lifetime sales grew to roughly 750,000 times the size of that first batch. Maybe there is a lesson in that for all of us.

How many times in life does something happen that wasn't part of the plan? Something goes wrong. Something falls apart. A door closes. An idea doesn't work the way we thought it would. Our first instinct may be to pick it up, put it back where it belongs and move on.

Richard James did something different. He watched. Perhaps some of the greatest opportunities in our lives aren't going to arrive according to plan. Maybe they will arrive disguised as mistakes, interruptions, disappointments or accidents.

We just have to be willing to recognize them. Because...

Opportunity doesn't always knock on the door. Sometimes it falls off a shelf.


                                                          About the Author                                                                 

 John P. Slosek Jr. is the founder of Slosek Insurance Corporation, established in 1984 and still serving clients today. For more than 40 years, John has worked in the insurance industry helping individuals, families, and business owners better understand protection, risk, and financial responsibility. In addition to operating his and his wife’s insurance agency, John has spent over 30 years as a motivational and self-improvement speaker, focusing on common-sense life lessons, personal growth, and real-world decision-making. John is also the host of The Insurance Coach® radio show, heard every Saturday morning at 8:00 a.m. on Classic Hits 97.7. www.classichits977.com (Hit Listen Live). The program combines insurance education, life experiences, motivational insight, and practical advice designed to help listeners make better decisions for themselves and their families. John proudly resides in Massachusetts with his family and enjoys spending time with his children, grandchildren and his two Golden Doodles Maggie & Morgan.