Avoiding the Most Embarrassing Mistake as a Public Speaker

Speakers are exposed to some of the most uncomfortable and sometimes harrowing experiences.  Some of these experiences range from just annoying to the most frightening!  And why do we speakers allow ourselves to be subjected to such nightmares: because we care about our work, our performance and our clients.  We put everything we have into our content and our presentation.

Hearing about other speakers’ nightmare experiences (or seeing for ourselves) can be valuable learning lessons for the rest of us.  Case in point; I sat in a speaker’s presentation one time and learned a valuable lesson that I will remember forever.  The speaker wore white pants and a print shirt, and he moved actively about the room.

Unfortunately for this speaker, he had a horrible stain on his pants and everyone could see it… except for him.  All of the audience was now focused on the awful stain and not his message.  I felt so uncomfortable that I nearly left the presentation.  What I learned from that incident was to always check, re-check and double check my appearance, and don’t wear white pants!

I compiled this eBook so that others could learn from the mistakes, mishaps and unfortunate instances

experienced by some of the top speakers in the industry.  Although some of what you are about to read could not have been avoided, many of the stories will help you prepare for the next time you are the speaker.

What follows is an entry from the ebook I compiled, "Speakers' Worst Nightmares," a compilation of the nightmares submitted by speakers who answered my call for stories from some of the top speakers in various industries. It's my own contribution to the ebook and an actual experience I had that affected me for a long time and taught me some very critical lessons. To download a copy of the ebook containing all of the harrowing experiences, click this link.

How Workplace Hostility Pushed Me Toward Success

This post is going to deviate from my usual topics that I write about, so I hope my regular readers will bear with me. It's a post you may want to read if you've accepted the wrong job offer. While working on my autobiography, I remembered an excruciating experience as a twenty-something new to the workforce, following my military service. It was an experience that many would have trouble believing, or at the very least, would certainly hope that it couldn't happen in today's workforce. Then I remembered my friend and author, Jeff Davis, who recently released his book THE COURAGE TO LEAVE: BREAKING FREE FROM TOXIC WORKPLACES. I thought to myself, I need to tell him that I've got a doozy for him for his next edition. Believe it or not, here's what took place.

One of my first jobs after my tour in the service was working in the IT department at a 100-year-old company. It was located in a mid-sized city in New England, and I had been hired into an entry-level position in an all-female department. After my first couple of weeks, the atmosphere started to change. I began to feel very unwelcome at work and couldn't help but notice that everyone was acting unfriendly to me. Based on conversations I overheard, it became apparent that men were not liked. As a result, I kept a low profile and focused entirely on learning my job. Even though most members of the team were married to men, comments were constantly made that were degrading in nature to men.

After the first six months of employment, it was apparent to me that I had made a mistake taking this
job. It reached the point where I hated coming to work each day and had to contend with constant scolding and negative remarks from my supervisor. And when I made a mistake or caused an error in my work, I figuratively had to duck for cover! She would scold and berate me and yell. Sometimes she would even say, "You'll never amount to anything." After spending six years getting yelled at first in boot camp and then in the Air Force, I grew accustomed to this kind of treatment. But I never realized I would experience this kind of workplace abuse in the civilian world.

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I knew the way I was being treated wasn't right, but I just kept to myself and did the best I could. Then one Friday, she took great joy in exercising her power. It was the Friday before I was to begin a week's vacation with my wife and kids. We had a week-long reservation starting that Saturday night at a campground up north. At around 4 p.m., I walked into the room where she was sitting, gabbing with all the rest of the team. As I approached the time clock to punch out, she informed me that she was revoking my vacation request, stating it was because the department was short-staffed for the upcoming week. She said she expected me to be at work on Monday morning. As I left the room, I was in disbelief as I overheard her telling the group that she felt good doing her part to keep men from getting what they wanted.

The following week, back at work instead of off on vacation with my young family, I booked an appointment with the president of the company. The president was a man, and I thought I might get some support from him after revealing how I was being treated. What I did not know at the time was that he was good friends with my supervisor, and he would dismiss any of my complaints.

So he listened quietly as I related what was happening, and at the conclusion of our meeting, he suggested that perhaps I was just a bit too sensitive to work on that team. He then pleasantly thanked me for my time and walked me to the door, telling me to see him anytime and that his door was always open. I thought that was the end until two weeks later, when my boss scolded me for taking my complaint to the president. She warned me never to do that again or there would be consequences.

A friend told me that what I was experiencing was discrimination and that it might be against the law. He suggested that I consult a lawyer to determine if I had a case against my employer. The lawyer I called seemed very intrigued by my situation and invited me to meet him for dinner at a restaurant for the free initial consultation. I was excited over his level of interest and couldn't wait to meet with him. I may finally have some leverage in getting some relief from an awful work situation that I couldn't stand. So at dinner, I related to him all of the incidents of the mistreatment by my supervisor, the frequent anti-male comments from female team members, and even my meeting with the president. I was ready for some recourse!

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After sitting quietly and taking lots of notes, he closed his portfolio and cleared his throat. My stomach
dropped when he said, "I have bad news for you. It's 1982, and discrimination suits filed by men are rare and typically unsuccessful. He said, "Trust me, you do not want to see your name on the front page of the newspaper, going up against an established 100-year-old company." He told me that even though my situation had all the hallmarks of a discrimination case, I would lose. He advised me to forget about it and told me to go find another job. I drove home feeling complete despair.

I went back to work and quietly began seeking other employment. The lawyer's advice paid off, and I landed a terrific job paying almost three times what I was making at the other company. After my first year, I knew my career was off to a great start, as I was promoted to a junior leadership position. The company posted a press release about my promotion in the area's largest newspaper. I clipped it out and sent it in an envelope to my former supervisor, along with a note stating that I DID finally amount to something. I also thanked her for showing me how NOT to treat staff when you want them to perform at their best.

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Bill Corbett is an accomplished author, speaker, and media producer whose career reflects both creativity and resilience. The author of eight books, including the best-selling From the Soapbox to the Stage: How to Use Your Passion to Get Paid to Speak, Bill has inspired audiences worldwide with lectures and classes on compassionate parenting and entrepreneurship. He has delivered international keynotes, including the opening address at a Dutch conference on behavior issues in Amsterdam, The Netherlands.

In addition to writing, he produced and hosted a public access television show and founded his own publishing company, giving a platform to fresh voices and important conversations. Recognized for his excellence in communication and leadership, he earned the Distinguished Toastmaster (DTM) designation, Toastmasters International’s highest level of certification.

Blending professional achievement with a spirit of adventure, Bill Corbett even took home a demolition
derby victory many years ago—driving #94, a 1975 Buick LaSabre. His diverse experiences embody both passion and determination, leaving a lasting impression on every stage, page, and arena he enters. Learn more about his work at http://BillCorbett.com and Listen to his podcast Creating Cooperative Kids where ever you download your music.

The Secret to Building Your Platform: Create a Speakers Group in Your Community

How to Start a Local Speakers Group

Public speaking is one of the most powerful marketing tools you can use to grow your business and expand your personal platform. Whether you speak for free or for pay, every time you get in front of an audience, you gain visibility, build credibility, and create new opportunities. One of the best ways to leverage this potential consistently is to start a local speakers group, and here’s why doing so can transform your business and influence.

Building Your Platform Through Speaking

Speaking is not just about sharing information; it’s about positioning yourself as an authority in your field. Regular speaking attracts the attention of your peers, potential clients, and even media outlets. This increased visibility naturally leads to more business, partnerships, and opportunities you wouldn’t have encountered otherwise.

By forming a speakers group, you create a consistent platform where you can practice your skills, share your message, and be considered a leader in the local business community.

Attracting Experts and Building a Community

One of the most potent benefits of starting a speakers group is the type of people it attracts. The group will likely draw two main types of attendees:

• Subject Matter Experts: Professionals who want to add speaking to their marketing toolkit and gain confidence in presenting their ideas.

• Seasoned Speakers: Experienced presenters who are looking for ways to sharpen their marketing skills and mentor new speakers.

This creates a unique environment where everyone benefits: experts gain exposure, beginners gain guidance, and you gain notoriety as the organizer and facilitator of this valuable community.

Creating a Successful Meeting Format

Consistency is key. A monthly meeting held on a set day and time on Saturday mornings tends to work well, build trust, and make attendance easier. A simple, proven agenda might look like this:

• 30 minutes – Networking and introductions

• 30 minutes—one-minute elevator pitches from each attendee.

• 15 minutes – Break for refreshments, restrooms, and more networking

• 45 minutes – Marketing-focused presentation by a guest speaker

• 30 minutes – Mastermind session where attendees share business or marketing challenges and receive group feedback

This structure balances learning, interaction, and practical problem-solving, ensuring that every attendee leaves with value.

Managing Costs and Adding Value

While you can run meetings at low or no cost, consider charging a nominal fee to offset room rentals,
refreshments, and supplies. Libraries, churches, or hotel conference rooms are great low-cost venues.

You can also allow speakers, authors, and marketers to rent a small table at the back of the room to display their brochures, books, and materials for a small additional fee. This not only helps cover expenses but also gives attendees extra opportunities to connect with valuable resources.

Marketing Your Group for Growth

Attracting attendees requires a bit of promotion, but it doesn’t need to be complicated. Here are some easy ways to spread the word:

• Post flyers in community centers, coffee shops, and libraries

• Promote events on social media, Facebook, LinkedIn, and local business groups work well

• List your meetings on event platforms like Eventbrite, Events.com, or Nextdoor

Over time, word of mouth will become one of your strongest marketing tools as attendees share their positive experiences.

Creating the Right Environment

Finally, make sure the logistics are taken care of. A good meeting space should have adequate lighting, comfortable seating, and enough space for networking and breakout sessions. These small details go a long way toward making attendees feel welcome and engaged.

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Final Thoughts

Starting a local speakers group is more than just organizing an event, it’s about creating a thriving community where ideas, connections, and opportunities can flourish. When you consistently provide value through education, networking, and collaboration, you elevate your own platform while helping others do the same.

I started the Hartford/Springfield Speakers Network in the Hartford, CT area many years ago. I picked a
hotel that was located between the two largest area cities. The first meeting attracted about a dozen people and within a few months, meetings were 50+ strong. I charged a fee of $45 per person and waived the fee for the speaker of the meeting. To find featured speakers in the beginning, I would do searches on Linkedin and send them invitations to present, especially if they offered a service to other business people, such as coaching. Then, after a while, I opened up the opportunity to anyone who was a regular attendee.

If you’re ready to grow your influence, expand your network, and sharpen your speaking skills, consider launching a group in your area. The benefits will ripple far beyond the monthly meetings, and you’ll become known as the person who brought it all together.

Why Every Speaker (or SME) Needs a Podcast

Speakers are subject matter experts, and in today's crowded digital landscape, simply being a speaker or a subject expert isn't enough. You need to be seen, heard, and understood. While articles, webinars, and social media all play a role, there's one medium that stands out for its intimacy, reach, and ability to build genuine connection: the podcast.

If you're a subject matter expert (SME), a podcast isn't just a trend; it's a strategic imperative. Here’s why stepping up to the microphone can transform your influence and impact.

1. Establish Unmatched Authority and Credibility

Think of your podcast as an ongoing, in-depth conversation where you get to shine. Unlike a quick social media post or a brief interview, a podcast allows you to explore complex topics, share nuanced insights, and demonstrate your expertise over time. Listeners get to hear your thought process, your unique perspective, and your command of the subject. This consistent delivery of valuable content naturally positions you as a leading voice in your field.

2. Build Deep Connections and Trust

There’s something uniquely personal about audio. When someone listens to your voice directly in their

ears, whether they're commuting, working out, or doing chores, it creates a bond that visual content often can't replicate. They hear your passion, your enthusiasm, and your personality. This consistent, intimate interaction fosters trust and loyalty, turning casual listeners into dedicated followers and potential clients or collaborators.

3. Expand Your Reach Beyond Traditional Channels

Podcasting offers a new avenue to reach audiences who might not engage with your other content.
Many people prefer audio for learning and entertainment because it fits seamlessly into their busy lives. By having a podcast, you tap into a global audience of active listeners specifically seeking out information and insights in your niche. You become discoverable on platforms where your ideal audience is already spending their time.

4. Create a Hub for Evergreen Content

Unlike fleeting social media posts, podcast episodes have a long shelf life. A well-produced episode on a foundational topic in your field can continue to attract new listeners for years. Each episode becomes an evergreen asset that can be repurposed into blog posts, social media snippets, email newsletter content, and even form the basis for future courses or books. It's a highly efficient way to maximize your content creation efforts.

5. Open Doors to Networking and Collaboration

A podcast is a powerful networking tool. Inviting other experts, thought leaders, or industry influencers as guests on your show can lead to invaluable connections. It's a mutually beneficial exchange: they get exposure to your audience, and you gain access to theirs, while also deepening your professional relationships. These collaborations can lead to new opportunities, joint ventures, and a broadened professional circle.

6. Monetization Opportunities

Beyond direct influence, a podcast can open up various monetization avenues. This could include sponsorships and advertising, selling your own products or services, offering premium content through subscriptions, or even using the podcast to drive traffic to your consulting, coaching, or speaking engagements. Your podcast becomes a direct channel for converting listeners into clients or customers.

The Bottom Line

For subject matter experts, a podcast isn't just about sharing information; it's about shaping narratives, building communities, and cementing your legacy. It’s an investment in your personal brand, your professional growth, and your ability to make a meaningful impact.

Suppose you're a rising professional speaker or SME looking to elevate your presence, deepen your connections, and truly own your space. In that case, it's time to stop thinking about starting a podcast and actually start one. Your audience is waiting to hear from you.

Why Speakers Need Improv

Speakers need to have grace under pressure, confidence when things don’t go as expected, and the ability to remain calm when things don’t go as planned. As a speaker at the front of the room, you instantly become a role model and the audience is trading their time and possibly money for what you have to offer them.

As experienced speakers will tell you, things can go horribly wrong in the middle of your presentation and without notice. How you react to the sudden chaos can build your credibility with your audience or destroy it. The audience looks to the speaker as a leader in the event.

 

Welcome to Bill Corbett’s video podcast, from the soapbox to the stage. Created from his bestselling book and his experience as a professional speaker, you’ll learn quick tips that can set you apart from your competition and leave your audiences inviting you back for more.

 

In the middle of one speakers’ talk, a man in the audience near the front row passed out and died! He keeled over and fell onto the floor. The audience directly around that man knelt by his side and the speaker looking frazzled, took out her phone and dialed 911. The audience automatically looks to the speaker to take charge in any unusual situation.

 

The experience of going through an improvisational class won’t fix a sudden bad situation but it will give a speaker the sense of feeling comfortable and confident enough to react quickly in the best interest of the audience, in the face of chaos. He or she will feel calm enough to be able to think clearly on what to do next.

To get the most out of an improv class, stay out of your head and leave your perfection behind. Avoid trying to second guess what will happen next and know that each activity will not have predictable outcomes. Focus more on what others are doing and saying, and quiet the voice in your own head.

If you’re a perfectionist, this experience could be uncomfortable because you won’t have full control of the outcome of each exercise and you have to embrace looking silly. No one is judging you in an improve class so be prepared to let you hair down, as they say. You’ll be more successful. Let your playful child out to play and you’ll be more successful.

I hope this inspires you to take a different step toward personal growth as a speaker or even a manager. Take the plunge and find an improve or acting class and do something for yourself that will move you to the next level as a professional. Do it today.

Thanks for watching this video podcast and if you made it this far, an extra thank you. If you want more tips to help you grow as a speaker, check out one of Bills latest books on professional speaking. I hope you’ll subscribe to this blog, like it and share it with others.

Why You Need to Become a Local On-Air Contributor and How to Make it Happen

I'm Bill Corbett, professional speaker, author and television program producer and host. After nearly 20 years of traveling nationally and internationally, delivering presentations, I sat down and wrote the Amazon bestseller, FROM THE SOAPBOX TO THE STAGE: HOW TO USE YOUR PASSION TO START A SPEAKING BUSINESS. 

Get more help by listening to the GET PAID TO SPEAK PODCAST to help you use what you feel passionate about to inspire change in others.

There are so many incredible things you can begin doing immediately to help launch yourself as a speaker in your local area. One of those things is to become a local expert that television show producers can call on to appear on local news and magazine shows to help them fill airtime with quality programming that people want to watch. Becoming an on-air contributor is easy to do but takes time to develop yourself and some patience to make it work. In this episode I'm going to teach you how to do it and share some segments of my on-air interviews with local ABC and NBC affiliate stations. So, let's get started with, why you need to become a local on-air contributor and how to do it.

Television producers need content and subject matter experts that can provide that content.

All you have to do is find the producers and introduced yourself to them. Start by thinking of the people you can help, the people that will eventually be seated in your audience when you're speaking. Imagine them in your mind and imagine the problems they may be dealing with. Just think about who you can help because of what you know. Let's say you worked in HR and want to speak to HR professionals. What problems do they deal with. If you are a car dealer, I would imagine that you might have other car dealers in mind. What problems can you provide the answers for to help them sell more cars.

Once you have their contact information, send them your information as to who you are, what your expertise is and how they can contact you. Keep it brief, professional and concise. Then weekly, send them topic ideas they might interest them for a future segment. Keep an eye on national new or trends that you could offer advice on. 

Once you get noticed by local producers and they like you as a guest, they will begin calling you regularly for on-air opportunities.  When you are presenting something that ignites the passion in you, everything changes. The topic is delivered effectively, the audience is receptive and you as a speaker feel so complete and aligned with your self and your message. So figure out what your message is and start putting it together to change the lives of others. I want to hear what your ideas and questions are. Email me at Bill@billcorbett.com and let's connect. I'd love to hear from you. 

For more help with professional speaking, go to http:TheGetPaidToSpeakPodcast.com. Copyright 2022 Bill Corbett and The Get Paid To Speak Podcast. All Rights Reserved.

Content Marketing Part 4

Content Monetization

    

        This part of Guberti’s book will help us make money doing what we love to do. However, we all must remember that no tactic or strategy can help us make money if we don’t implement it.

            So, here comes a few ways to monetize or make some money off of our content.

             First, and the easiest one according to Guberti, is to write a book for our targeted audience. Guberti expresses over and over again in his book how writing a book really isn’t as hard as we collectively think it is. Then he goes on to give us strategies to write a book, like eliminating distractions, maybe doing a video transcription, or even hiring a ghostwriter if we genuinely believe that it is too hard to write a book ourselves.

            Next, Guberti gets into training courses as a way to monetize. He says that they are his most profitable venture. And he should know because he has created a bunch of them. He also mentions how a book and a training course go hand-in-hand. And then Guberti shares his sales funnel where he explains how his multiple products set at various prices that begin at $7 and go all the way up to $997 and even $1445 help him lead people through his sales funnel in a way that he can monetize what he does.

            In addition, Guberti really loves his virtual summits, so there is no way his book on content marketing secrets and this section on monetizing wasn’t going to include his secret weapon of virtual summits as a way to make money. Through his all-access pass, which goes as high as $297 during the summit, and then jumps to $997 after the summit has ended, Guberti makes some good money as he monetizes his content and the content of others, while also building those relationships with other influencers.

            Near the end of his book, Content Marketing Secrets Guberti makes a good argument on why all of us need to learn how to use affiliate marketing so we can monetize what we do. In this section of the book, he shares with us how affiliate marketing can also lead to joint ventures, which will also lead to exponentially increasing our revenue, and possibly lead to coaching, consulting and who knows what other paid services, too?

            So, to sum it up, there are a lot of ways to make money doing what we love to do, especially within our own content creation. And Marc Guberti may still be a young guy, but don’t let that fool you. He really does have a lot to say, and we’d be really wise to listen to him, and we’d be especially wise to listen to him on his Breakthrough Success Podcast where he shares his success secrets on a weekly basis. Also, we’d also be extremely wise to read his book, Content Marketing Secrets cover to cover and then implement some of his strategies.       

Dan Blanchard is a bestselling author, award-winning speaker, and educator who has written books on leadership, education and professional speaking. He has been featured on over 100 television and radio shows, as well as some of the world’s top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net