What Does Pizza And Karate Have To Do With Online Marketing?

Being my first article here, I was asked to make this about me: To introduce myself to you.

I hate talking about myself. As a long time blogger and podcaster my goal is to help my audience through my content. But this was the assignment so I'll give it my best shot...

 

Who Is This Guy?

I own a company called Nuclear Chowder Marketing, a digital marketing agency. We help businesses large and small get more business online (and offline).

Most of our clients come to us looking to improve traffic to their website. Our specialty is SEO (Search Engine Optimization).

However, we are different than most SEO companies. We’re not just concerned about traffic. Driving traffic is a piece of cake.

Our passion is in building traffic AND conversions. The conversion, when traffic turns into a customer, is the real secret to success for any business both online and offline.

Most businesses want more traffic. And that's important.

But what you do with that traffic is where the rubber meets the road (and where the real money comes).

Because of this we practice an integrated approach to online marketing which connects the dots from search to social to email to content and more.

Where It Started

In 2002 when I became part owner of a martial arts school. My role was to market the then struggling and very small business.

I immersed myself in all things sales and marketing. Coming from a technology background, I was also able to take advantage of emerging online technology… such as Google. That was a lucky stroke as online marketing was about to become a hugely important tool for any business.

Very quickly, the school went from struggling to one of the top schools in the country.

Opportunity Knocked

One day a parent of one of our students came to me and asked if I would help his business. He told me he was searching online for a pizza place and our school appeared in the search results.

He was so amazed by that and the fact he saw our school everywhere that he hired me to do the same for his business. In 2006 my digital marketing agency was born.

In 2010 I sold my share of the school back to my partner and went full time helping businesses with their online marketing. Today we are what I call a full service digital marketing agency.

We can handle about any sized online marketing need. We create simple to extremely complex websites and manage any level of online marketing for companies large and small.

What's In If For You

What brings me here as a contributor to this blog is my passion for teaching. I have always loved teaching, which is what originally brought me into martial arts school ownership.

I joined the Hartford Springfield Speaker's Network to better my speaking skills so I can share and teach more.

I want to challenge you to think beyond traffic in your business. I want to challenge you to adopt a fanatical focus on conversions.

My goal is to bring you content that will help you increase the conversions in your business. So you're not just attracting qualified prospects but turning more of them into happy customers.

Do You Have A Question About Online Marketing?

I hope you will enjoy and get value out of the content I’ll share here from my many years experience in online marketing and business. I'd love to answer any questions you have. Leave your question in the comments below and I'll answer in an upcoming article here.

About Mike Brooks

Mike Brooks is President of Nuclear Chowder Marketing, a Digital Marketing Agency. He is the author of The Nuclear Chowder Marketing Method book available in print and on Kindle. Mike is passionate about helping businesses and entrepreneurs get customers online. Website development, advanced search strategy, social media, email marketing and mobile are just a few of the ways Mike helps local business owners with their online marketing. Mike also speaks and trains people all over the world.

An Amazing Way To Convert Web Site Visitors to Customers or Clients

If you are some type of service provider chances are that you have a website which provides a lot of useful information to your target audience. There are a great number of things that we can do to drive traffic to our website which would include posting useful and topical information of interest to
our consuming audience. We can also provide free information, white papers, blog posts, educational videos, and books that answer a number of questions those in need of our services might have.

As a service professional, one of the first tasks we wish to accomplish is to drive interested parties to our website. We should also develop some type of call to action and provide the viewer with a sense of urgency in order to accomplish our next objective which is getting that individual to contact
us. The ultimate objective would then be to develop some type of relationship with this individual to convert them to a client or customer. What if you could be provided with a tool that could help you convert website visitors to clients or customers and increase your client or
customer base?

Our firm has been utilizing such a tool with great success. This marketing device comes with many different names and it is represented by many companies but ultimately it is known as live chat. Once you visit our website, a small box appears on the screen which asks you if you would like
to be assisted in getting any of your questions answered. To the extent that the website visitor engages with the live chat operator, a dialogue is undertaken and ends with our live chat operator emailing an inquiry directly to the smart phone of one of our attorneys.

The ability to immediately contact someone who is interested in utilizing our legal services for some type of accident or injury case is quite compelling. First of all, the interested party is shocked that they are contacted almost immediately by an attorney. We have now established the fact that we contact people immediately, we inquire about their particular situation, we answer the questions which they may have, we tell them that we will be providing them with a free book via overnight mail, and we advise them that we will be contacting them after they have received their book to
answer any other questions which they might have. We also tell them about the things they should be doing and the things they should not be doing in order to build value for their case.

Our close rates in converting these website visitors to new clients is staggering. These website visitors develop a high level of comfort with us as a result of our immediate action, our willingness to answer their questions, the fact that we provide them with free books and our ability to
put them at ease and explain exactly what needs to be done. This is an invaluable marketing tool which I would highly suggest all service providers post on their website in order to gain this advantage for people who are looking for their services.