Showing posts with label customers. Show all posts
Showing posts with label customers. Show all posts

Monday, September 28, 2015

I Can't Believe I Stepped Into A Gossip Grapevine Again!







Spend any time with a group of people and you’re going to hear gossip. In fact, there’s so much gossip flying around that most people just accept it as a part of life. The TV characters we love provide us with step-by-step guidelines on how to gossip. Newsstands are full of evidence that nothing is off limits when it comes to gossip. And even though we instinctively know that gossiping is not a good thing, it’s easy to get caught up in the excitement and entertainment of a good piece of juicy gossip.
One reason this happens is because there’s a fine line between discussing the facts of a situation and speculating about all the grey areas surrounding it. And anyone who works more than a couple of hours a day knows that people in the workplace talk about a lot more than business. Not getting caught up in the gossip going around the office can be a challenge. In some work environments, it probably feels safer to stay in the gossip loop than to risk stepping away from it and becoming someone who’s gossiped about.
Sadly, we don’t have the power to stop our co-workers from gossiping. Fortunately, we have absolute control over whether we do or don’t participate and/or contribute to the gossip grapevine. Here are a few strategies to help you steer clear of a gossip grapevine.
1. Own 100% of what you say. This can be trickier than it sounds because sometimes we have information that other people aren’t privy to, and the thought of showing our co-workers that we’re “in the know” can be very compelling. Before you share, simply ask yourself who benefits from adding you’re inside information to the conversation. If it’s you, your status, or your ego, then don’t share.
2. When you’re tempted to contribute to a conversation, consider these questions too:
·       Will the information I have contribute something positive and/or worthwhile to the conversation?
·       Is the information I have public knowledge or the result of a shared confidence?
·       Could I just as easily talk to the person or people the information I have is about without a second thought?
3. When you realize you’ve stepped into a gossip grapevine, step out of it. Just because you’re around gossip, doesn’t mean you have to stick around. Work projects, problems, issues, and deadlines are all legitimate excuses for walking away from the gossip zone without stepping on anyone’s gossip-prone toes.
4. Remember that gossip isn’t limited to secretive conversations around the proverbial water cooler. Take care with your comments in voicemails, emails, and other Internet platforms. You don’t want your words to be misinterpreted as gossip by the recipient simply because they couldn’t see your facial expressions, or body language, or hear your tone of voice.

Gossip in the workplace can become a serious problem. It can ruin reputations and careers in a manner of minutes. But it’s also one of those situations where you get to choose between being part of the problem or part of the solution. Now that you’re “in the know”, where will you stand? Will I hear it through the grapevine?

Alan Luoma is a Sales Coach with extensive experience in industrial sales, sales management, new product development, sales and product training. He works part time with a national sustainable packaging company with their distributors to increase sales. Alan is an expert that speaks on eliminating behaviors that prevent you from being successful in sales and uncovering sales prevention departments that hinder your success. He is a member of the Hartford Springfield Speakers Network, The National Speakers Association and New England Speakers Association. You can view his profile on LinkedIn, or contact him at Luoma@snet.net

Wednesday, August 5, 2015

Make MUCH More Money in MUCH Less Time with a Product and Service Funnel


If you are a coach, consultant, speaker, or another type of "expert" entrepreneur, and all you offer are big-ticket products and services, such as keynote speeches or large $1,000+ coaching and consulting packages, then you are missing out on a HUGE market of customers and clients and multiple income streams.  You also are working a lot harder for your money than you have to.

First you MUST MUST MUST have something of GREAT VALUE that is FREE in EXCHANGE for an email address.  Your email list is your pot of gold. Your give-away must be something that is so juicy and urgent for your target customers and clients, that it can't be passed up.  Sorry, a "newsletter" doesn't cut it anymore. Yawn. You have to be more creative.

Then, you want to have at least one product or service at each layer of the funnel, so that you can meet people at their respective price points and work them down your funnel into higher ticket items.

Some people may only ever buy the $25-$100 item, but if you didn't have one, you'd miss out on that revenue completely.  And the people who bought your lower-priced products and services are more likely to eventually buy the higher ticket ones, because they got to know, like, and trust you first.

It's much harder to sell a $5,000 product or service to a stranger than someone who has been a customer before.

So what kinds of things can you sell in your funnel?  Here are some examples.

Note: Product and service pricing is different for every business.  Some webinars might be $25 and others might be $100-$200 or more. It depends on your content, your customers, your brand and expert status, demonstrative results, and other factors. 


FREE
  • e-Book
  • short report
  • audio or video series
  • daily/weekly tips
  • first chapter of a longer book 

$25-$100
  • book or workbook
  • a paid teleseminar or webinar
  • a ticket to a live 1-2 hour presentation
  • a subscription to a magazine or membership website

$100-$500
  • a system or toolkit (a set of templates)
  • a 4 to 6-week webinar/teleclass
  • a consultation or coaching session
  • a 1-2 day workshop
$500-$1,000
  • a speaking fee
  • a smaller coaching/consulting package
  • an action plan
  • a higher-level conference/workshop
$1,000-$5,000
  • a speaking fee
  • a retreat
  • a "done for you" product/service (like a website) 
$5,000+ ($10K-$25K-$100K)
  • a keynote address
  • longer-term coaching program
  • corporate/executive consulting

Again each business is different.  A health coach offering a nutrition plan may only charge $100.  While a corporate consultant may do a business plan for $50,000. So the price points of the funnel may be different too.

Ideally, you will be trying different things at different levels of your funnel and see what sells the best.  It's a process to get the right mix, but even while you test and refine, you'll be making much more money along the way and well into the future.

If you are a coach, consultant, speaker or other kind of "expert" service-driven entrepreneur, leveraging the power of groups is the key to growing a 6 and 7-figure business. To learn more, go to www.MoreClientsLessTime.com.



Michelle Demers
More Clients in Less Time


Michelle Demers has worked with hundreds of coaches, consultants, and speakers over the past 15 years on sales, branding, online and offline marketing, and product and service development. She is the Founder and Principal of “More Clients in Less Time” specifically helping coaches, consultants, and speakers to get out of the exhausting grind of one-on-one clients and into the limitless financial potential of group coaching and training programs.  

 Michelle lives and works just outside of Boston and can be reached at michelle (@) resonateinc.net and 203.623.1564. She works with clients anywhere and everywhere across the world.

Wednesday, July 15, 2015

6 Common Communication Mistakes You May Be Making



Miscommunication can make or break our world.  Bad communication leads to broken relationships:  with the people you work with, your clients or customers, your family, your at-large community.




6 Common Communication Mistakes that you might be making:

1.  Not using "we" language.
Newsflash.  Relationships are not a competition.  Or at least they shouldn't be.  When you start to think in terms of "me" and "you", it's time to reframe the conversation and think of yourselves as a team.  Work to solve a problem, not to be victorious.

2. Not giving eye contact.
When people are not looking at us when we talk, how does that make you feel?  Not good, right?  So try living by the golden rule and give other people the same courtesy that you want to be given.

3. Interrupting.
What does it say to someone when you interrupt them?  It says, "What I have to say is more important than what you have to say."  This can be a result of excitement or a desire for power.  Either way, it still says.  "I'm more important than you."

4. Making assumptions before you hear the whole message.
You have probably had the thought, "Oh I don't even have to hear the rest of this - I already know what they're going to say!" Well, maybe you do .... maybe you don't.  Don't do that.  We don't like when people make assumptions about what we are saying, do don't do that to other people either.

5. Not asking probing questions of other people.
Saying things like, "Tell me more about that" or "So how did that make you feel?" lets the other person know that you care about them enough to ask for more information.  That's called a probing question. Ask people to elaborate.  It makes them feel good and shows that you're interested.

6. Needing to "win" an argument.
I repeat.....Relationships are not a competition.  Admitting that you're wrong is not a sign of weakness.  It is a sign of maturity.  No one is right all of the time.  Don't think you have to "win."  Acknowledging your mistakes will not give away your power.  It shows that you are the better person because you can be honest.

Being a good communicator takes effort.  It's like being a good athlete - you have to practice if you want to be good at your craft!

Are the communicator you need to be?


Ann Meacham is president of Leadership Dynamics.  She works with business leaders to help them see issues that need to be addressed and ensure that the focus is on the big picture.

Sign up for a Free Leadership Strategy Session on her website.  Email a comment to ann@leadyourteams.com