Want More Referrals? Start Living the “Givers Get” Mindset

 

If you've spent any time networking as a small business owner, you've probably met people who walk into every event wondering, "What can I get out of this?" While that approach might seem logical, the most successful networkers often think differently. They live by a simple principle: Givers Get.

 The idea behind "Givers Get" is straightforward. Instead of focusing on what others can do for you, focus first on how you can help them. When you consistently provide value, make introductions, share resources, and support other business owners, they remember you and the referrals start coming your way.

Think about it. People naturally want to do business with people they know, like, and trust. When you take the time to help someone without immediately expecting anything in return, you're building trust. And if you read my last blog, trust is one of the most valuable currencies in business.

For small business owners, this mindset can be especially powerful. Unlike large corporations with massive marketing budgets, local businesses often grow through relationships and referrals. A single introduction to the right customer, accountant, real estate agent, contractor, or business owner can lead to opportunities for years to come.

Let's say you meet someone at a networking event who's looking for a service you don't provide. Instead of simply moving on, you introduce them to someone in your network who can help. You may not earn a dollar from that introduction today, but you've demonstrated that you're a resource and a connector. People remember that.

The "Givers Get" philosophy also helps strengthen your reputation in the community. Over time, others begin to see you as someone who genuinely wants others to succeed. That reputation can open doors that traditional advertising never could.

One mistake many business owners make is keeping score. They help someone once and expect immediate results. That's not how relationship-based networking works. "Givers Get" is about playing the long game. Some referrals may come back next week. Others may come back next year. The important thing is to focus on creating value rather than counting transactions.

A simple way to practice this mindset is to ask better questions when networking. Instead of leading with a sales pitch, ask: "Who would be a good connection for you?" and “who are your Spheres of Influence”. Then… listen carefully and look for ways to help. Sometimes that help may be an introduction. Sometimes it may be advice, information, or simply encouragement.

The best part is that "Givers Get" doesn't require a large investment. It simply requires a willingness to be helpful, authentic, and generous with your time and connections.  In a world where many people are focused on selling, those who focus on serving often stand out. And that's why "Givers Get" remains one of the most effective networking principles for small business owners. Help enough people reach their goals, and you'll be surprised how many people are willing to help you reach yours. 

Networking isn't about collecting business cards. It's about building relationships. When you lead with a "Givers Get" mindset, you create trust, strengthen your reputation, and build a network that benefits everyone involved. That's a win for you, a win for your connections, and a win for your business.

Mark Harrington is co-owner of Horizon Home Mortgage since 2007 and SMJ Insurance (an Allstate Ins. Agency) since 2011.  My passion is helping homeowners and those who want to own a home achieve their homeownership goals in CT and MA.  I also specialize in Reverse Mortgages.  I am a self-proclaimed ‘Power Networker’ and ‘Demographic Nerd’.

Horizon Home Mortgage is a mortgage broker only, not a mortgage lender or mortgage correspondent lender.  CT License#16745 & MA License#MB69164