Diversity is one of the most delightful aspects of life.
So why the (seemingly) increase of the “Everyone must do x-y-z! X-y-z is
the best and only way, to obtain the desired results you want.” Hmmm…is it? I doubt
x-y-z is the only way - not even sure it is the best way … maybe for someone
else, but not me. I have different values, target market, goals, past
experiences, etc.
The more I understand my personal thoughts and my physical and emotional
feelings; the more I find myself stepping back from what “everyone else” is
doing. Everyone else is doing x-y-z while I am involved with l-m-n-o-p; it is
sometimes lonely in l-m-n-o-p land, pretty vulnerable and scary at times too! I
am thankful to have found l-m-n-o-p land and would not have it any other way.
As you know from last month, I re-started my exercise regime. With
exercise back in my life, eating habits naturally change. However, eating the
x-y-z healthy way does not work optimally for me. Yes, it is better than eating
processed and junk foods, but I do not feel “Amazing!” My intuition said dig deeper
to find my l-m-n-o-p of healthy-eating. I did!
I found it in the book Eat Right
For Your Blood Type by Dr. Peter J. D’Adamo. The story is truly fascinating.
In a nutshell different blood types came to be as “man” explored and moved into
different regions of the Earth; changing the way “man” eats and interacts with
nature and other human-kind. This is on a cellular / genetic level that started
with our Cro-Magnon ancestors back in 40,000 B.C. The Cro-Magnon people were
the first blood type-O individuals. They were hunters with very demanding
physical activities to perform for survival. Note that Blood type-A did not
show up until between 25,000 and 15,000 B.C. some 15,000 years later!
I am a blood type-O. I am to eat meat, fruit and veggies, with small
amounts of dairy and carbs. My exercise is to be intense: weight training /
running / martial arts / contact sports and such. These exercises allow my body
to relieve stress that naturally builds in my muscles due to my hunting ancestors.
Genetically I am setup to covert stress into a positive experience through
intense physical exercise.
Now this stuff works wonders for me – it is my l-m-n-o-p. I would never
tie it in a bow and sell it as the “Everyone must do x-y-z ! It will transform
your life.” It may, if you are a blood type-O … but not if you are an A or B or
AB.
It is the results and feelings that I experience that keep me following
the eating and exercise guidelines, not the (x-y-z) guidelines themselves.
The same principal applies to marketing.
There are numerous marketing-ways to obtain your desired results / goals
but that does not mean you should, or have to, follow a specific x-y-z model to
do so.
Examples: You must be on Twitter and Facebook everyone is there. To get
clients you should have a Wordpress or Squarespace website. How can you use
anything but Constant Contact?
Look a bit deeper – what drives you at the cellular level? What does your
business truly need? It may differ from your own. What marketing techniques and
platforms benefit the business AND truly excite you to the point where you enjoy
the marketing process?
Your answer is where you will find your own l-m-n-o-p…and you will be so
happy you separated yourself from the flock of x-y-z. Be careful…this
potentially can dramatically increase business visibility and your happiness!
If you would
like a consultation on finding what your marketing l-m-n-o-p is, I am a phone
call 860-379-2794 or an email grow@greenhousegraphicsllc.com away!
Until
next time, happy marketing!
Chana
Monahan
Greenhouse
Graphics, llc. Where Ideas Grow
860-379-2974
