The Top Five Sales Tactics All Salespeople Should Avoid

When someone decides they want to pursue a career in sales—which is as honorable a profession as any other—they also get to decide what kind of a salesperson they want to be. Very few people would purposely choose to become the stereotypical sleazy salesperson, but it can happen if no one ever takes the time to explain the “old school” selling tactics people associate with sleazy salespeople, and why you should avoid them at all costs. Here’s a quick refresher of the top five tactics all salespeople should avoid: 

1. Directly putting down your competitor’s products/services:  Doing this is basically telling your prospect they are ignorant of the world around them. Face it, your prospects have access to the same information you do. Your job isn’t to prove your products/services are better than your competition’s. It’s to show your prospect that your products/services are a perfect fit for them.

2.  Hoping your prospect is as lazy as you are:  I once worked for a VP who always asked, “Did you do your due diligence?" The reality is that there are business owners who don’t do their due diligence with regard to their own company, or with the sales reps they encounter. For the sales rep who gets their foot in the door, it’s a choice. They can do just enough work to get the account, or they can do their own due diligence and become an invaluable resource to the business owner.

3.  Insulting you prospects intelligence: If there’s one trait that’s become synonymous with the sleazy salesperson, it’s the idea that they’re always on the lookout for the easy mark. Never assume that the way someone looks, dresses, or talks is an indication of how well they know their business. Don’t fall into the trap of believing that just because someone’s desk is a mess, you have an edge. Don’t let your assumption about how business savvy a prospect is end up showing the prospect just how un-savvy you are.

4.  Making promises just so you can get the order:  Everybody knows how the “bait and switch” approach to business works. What people don’t understand is how it can still happen in this day and age. Easy. When the order isn’t delivered on time, or as expected, or at the price quoted, it’s always someone else’s fault. These kinds of sales lead to short-term clients. Think about it… if you go to a restaurant and everything about your visit is sub-standard, are you likely to go their again? Over time, short-term clients lead to a short-term career.

5. Talking over your prospect: Yes, you may have a lot of great information to share, but good sales conversations are a two-way street. Talking over your prospect’s questions before they can even ask them forces them to look for answers in what you’re saying. That might have worked in the old west when the “snake oil salesman” sold from his wagon, but many of today’s business owners know more about your products/services than you do! Remember, relevant conversations are building blocks for solid long-term business relationship.

Fortunately, many sales professionals learn not to pursue these tactics early on in their careers. But I can't tell you how many times I’ve wished I hadn’t been present to witness a sales person falling into "old school" selling tactics simply because they didn’t realize that’s what they were doing.

Chances are that the stereotype of the sleazy salesperson will never be eradicated either. Fortunately, as sales professionals, we do get to choose whether to conduct ourselves as part of the solution, or part of the problem.

Alan Luoma: I am a Sales Coach with extensive experience in industrial sales, sales management, new

product development, sales and product training. I work with a great national sustainable packaging company and their exceptional distributors to increase sales. My success has been and is in utilizing the Pareto 80/20 principal in business and life. I have become an expert in seeking out and eliminating behaviors that prevent business people from being successful. I am a member of The National Speakers Association and New England Speakers Association. You can view my profile on LinkedIn, or contact me at Luoma@snet.net 

Are Your Customer Service Skills Where They Should Be?

Most customer service people are excited about their first day at their new job.They go to work ready to hit the road running,and for the next few months, their days are filled with interesting things to do and learn, and new people to talk with. As they start working with their customers, they probably even exceed their own expectations with the level of customer  service they’re providing. They do it because they understand the importance of first  impressions.  But sooner or later, the newness of the job—or customer—wears off, the day-to-day demands of  the job settle in, and all the extra customer service they went out of their way to provide in the beginning starts getting old.
When a customer calls and you say you’ll get back to them,don't push the request to the side. If you do before you  know it, two days have passed, and the next conversation you have with their customer starts off  with a litany of excuses—sometimes lies—rather than informed and articulate answers. If you want to be thought of as a superstar when it comes  to customer service, handle the promises with a professional attitude toward solving the problem and keep your promises to the customer.

Take full responsibility for your own customer service skills. Customer service is not always an  easy job. It can be fun when everything is going great, but not so much when there’s a problem.As a customer service professional you already may know the basics of customer service, but do you  read the occasional article about trends in customer service? Do you ever take the time to  honestly reflect on how your customers might view your customer service skills? Do you have at  least one customer service role model who excels at customer service?

Customer service is more than just problem solving. Every conversation, message, and email you  are connected with represents not just your skill at it, but also how important you think it is. Your  good customer service will give your customer every reason to feel respected and appreciated. When your customer service skills are excellent, you’ll be well on  your way to building long­term profitable business relationships.

Are your customers dealing with a different version of you after they’ve done business with you for some time?  Here a three tips of advice.

1. If you are having a bad day, it's not your customer fault. Suck it up and put on a smile  and make their interests, concerns, or problems yours, and do it happily.

2. From the moment you say hello until you say goodbye you are being judged for better or  for worse. Surly you don't want to be the main topic at their business meetings as a bad  example of poor customer service.

3. Good morning, good afternoon, thank you for your business, we look forward to working  with you are words dear to your customer ears and go a long way.

Most of all if you are burned out, no longer care for the job (and customer service is about one of  the most demanding) talk to the person in the company that can help you get over those hurdles.  If you don't, the customers will go away and with it their revenue and with it your job. So remember , make everyday a great selling day!          

                         

Alan Luoma is a Sales Coach with extensive experience in industrial sales, sales management, new product development, sales and product training. He works with a national sustainable packaging company and their distributors to increase sales. Alan is an expert that speaks on eliminating behaviors that prevent you from being successful in sales and uncovering sales prevention departments that hinder your success. He is a member of the Hartford Springfield Speakers Network, The National Speakers Association and New England Speakers Association. You can view his profile on LinkedIn, or contact him at Luoma@snet.net

The Power of Focusing on the Present.

When was the last time you were talking to someone and they pulled out their cell phone to answer a call or read an email that just pinged its presence? What was your response? Did you think to yourself, “Wow, I would never do that – very disrespectful and unprofessional.” Or did you pull out your own cell phone to check for messages and emails glad the other person reached for theirs first.
We all feel the demands of our jobs. And yes, we have technologies at our disposal that make staying in contact easier, but that’s not the same thing as connecting. Regardless of the excuse you are using – multitasking, juggling priorities, making the most out of the time you have, etc. –be prepared to admit that trying to do everything at once is NOT the best recipe for success.
Consistency builds confidence. When you apply the idea of consistency to the ways you connect with your clients, it builds their confidence in you. Here are five simple consistency solutions that will show your clients how much respect you have for them and their time:

1.  Set specific times for answering phone calls, correspondence, and email. Make sure to communicate your daily ritual to people so they'll have a good idea of when you'll be responding to them. If you absolutely have to interrupt a conversation to take a call, let the person you're speaking to know you might be interrupted before your conversation begins.

2.  When you're in a meeting shut off your portable devices and focus on the meeting. Think about the message you're sending when your phone rings (loud enough for everybody to hear) and you stand up and run out of the room like a rabbit being chased by a hound. Yes, you’re important, we get it. But is that the way you do business? Here one minute – gone the next?

3.  When you're sitting down to focus on work that needs to get done, turn off your cell phone and portable devices, and shut off the email notifications function on your computer. If you've been setting yourself up for success, your clients already know you do this. Nothing beats getting a project done early as the result of your focused thought.

4.  If you have to take calls while you're driving, commit to using a headset or speakerphone. If you need to look at notes – or take notes – please pull over. You're putting both yourself and everyone in the path of your car at risk when you don’t.

5.  Don't restrict these solutions to work. It’s just as rude to interrupt the conversations of family and friends. Turn your devices off when it’s appropriate.
Our devices may put us in contact with each other quicker, but no device can do the job of making the connection that’s necessary for building relationships. Relationships, both professional and personal, are built when you treat people with respect.

Alan Luoma is a Sales Coach and Speaker with extensive experience in industrial sales, sales management, and sales and product training. He holds key accounts with a national sustainable packaging company, is a motivational speaker, and provides sales training to individuals and groups. He is a member of the Hartford Springfield Speakers Network. You can view his profile on LinkedIn, or contact him at Luoma@snet.