Share What You're Good At Giving and They’ll Opt-in

Something that I have been researching and testing the waters on is creating videos. They are after all one of the biggest social media trends going; and showcases your personality and the way you verbally express yourself like no other medium can. Plus, there are tons of ways, and purposes, to use videos!

I am excited to share with you a step-by-step process that I am currently working through to create a Mini-Video Course and to gain email-opt-ins. I’m thinking the process could help you too, if you’ve been considering using video in your marketing efforts.

Here we go!

1.    Brainstorm topics based on your process, tips or strategies that you are good at giving AND solve customer pain-points, problems and/or lack of important information.

2. Determine 3-video sub-topic-points (that each correlate to the bigger main-topic for the Course) that have enough information within each sub-topic but that the video is no more than 7 minutes long.

3. Take one piece of paper, for each of the 3 videos, and bullet out every important point and process within the video.

4. Name each video based on customer “catchy” language.

5. Write the first line of each video… “In this video you will learn/experience/do/uncover, etc. ….”

6. Ask some 3rd parties for feedback and challenge questions…adjust if need be.

7. Do an actual vocal run-through several times for each video using your first line and bullet points you outlined earlier. This will help to sanity check time and get the flow of the video down.

8. Figure out your call to action for the end of each video; and clarify how you will end each video so that is practiced as well.

9. Again, run through all 3 videos as a test and get feedback from 3rd parties! This is a great time to check your energy (make sure it’s good and high) as good energy is naturally compelling to the audience.

10. Title the Mini-Video Course with customer “catchy” language.

11. Reduce the entire Course series to 2 or 3 bullets to go with the title as an opt-in promise.

12. Create the opt-in page with the promise and a redirect to a thank you page.

13. Create a “thank you for opting in video,” reselling the value of the Course that comes directly after they opt-in.

14. Officially record all 3 videos!!!

15. Write the thank you for opting in email and the emails that go with each video; reiterating the payoff of watching it and supply video link.

16. Publish!!! And start getting the opt-ins!

17. Deliver the “thank you for opting in video” in an email immediately, and first official video (first of the three) separately but right after the thank you video email.

18. Space the next two videos out over several days or one-week.

I hope you find the above super helpful; I know I did (and still do!). The steps came from a workshop I attended this past year run by Margaret M. Lynch (gotta give credit! J). This is something that you can make multiples of and switch them out to keep things interesting for your online visitors.

Remember – the videos do not need to be “perfect;” customers these days would rather see real and flawed over squeaky clean and zero mistakes (or zero personality) – shake it up, have fun and be yourself. The audience will love you even more!

Until next time, happy marketing!

Chana Monahan

Greenhouse Graphics, llc. Where Ideas Grow

860-379-2974

grow@greenhousegraphicsllc.com

www.greenhousegraphicsllc.com

Sharks, Surf Boards and Riding Waves! Take the Risk!

Welcome Success Team Speakers and Entrepreneurs, 

When I was younger my parents would take my brother and I on vacation to York Beach, Me. There are two beaches there one is Short Sands and the other is Long Sands. Long Sands is where I learned how to surf. The waves reached 4 to 7 feet high. When your a kid waiting to catch a wave they seemed as tall as a skyscraper. I love the challenge of riding those waves. I started surfing around the age of 13, I bought my own surf board, wet suit and a huge supply of wax. By the time I was 15 years of age I became quite a surfer and started surfing with guys a bit older than me. The more experienced surfers would urge me to head out further and further into the ocean(against Mom's wishes). The curiosity and mystique of finding "The Big Wave" was what lured me out as far as 60-80 yards from shore. The older surfers were right I caught some of the biggest waves that I have ever ridden. This is when I learned that going after what you want in life comes with some RISK. In July, the waters in Maine reach their warmest of the season. This will bring in Tiger Sharks closer than ever to shore. One time I was sitting approximately 80 yards from shore with two other surfers watching the roll and cadence of the waves so I could catch the next big one.......when looking over my shoulder  .....I caught glimpse of 3 fins quickly approaching the three of us 30 to 40 yards out. There is no time for fear! I yelled: "sharks!!" dropped to the surf board and started paddling towards shore like you wouldn't believe. There was plenty of people on the shore including at least three capable Life Guards. I knew one thing was for sure, we were on our own and we didn't have a second to spare. There was no possible chance for help. I remember paddling and thinking which foot is going to get it first. Seconds seemed like minutes.Thankfully, All three of us caught waves and we surfed to shore safely. A few weeks later I had  the opportunity to see a new movie called "JAWS". That is when I hung up the surf board in the garage for good.

 "Golden Nugget #2": "What are you willing to RISK so you can achieve your life's dream? What your dream? Is it to do your first paid speech? If it is walking away from your job and opening or starting that business or career that you have wanted for years, WILL YOU DO IT? What is that VISION that keeps you up at night? WILL YOU PURSUE IT? Yes, there is RISK in everything we do. There is risk in driving our cars everyday. I have always found that you need to push the limits to achieve something special, to be different and to live different. Too many dreams and goals in get eaten by the two legged negative sharks in life. They could be your friends, family or co-workers. If personal change was easy everyone would be doing and achieving it. The near shark attack I had was a true story. There were plenty of other surfers in the water that day. They were close to shore and playing it safe. They were betting on catching the small waves and they achieved what they set out for. My advice: Go for the extra yardage of effort in your pursuit. Work harder, study harder, prospect harder, look better, sell better and always DREAM BIGGER. If you always strive to stay away from AVERAGE you will leave the AVERAGE thinkers close to shore playing in the small waves while you go out and catch the BIG ONES!

 I look forward communicating with you on the 25th next month.

John P. Slosek, Jr. 

30 years as a Sales Professional and Insurance Agency Owner. He is currently an Exclusive Agency Owner for Allstate in Chicopee, Massachusetts. (413-331-3900) johnslosekjr@allstate.com.

He is also the host of the "Insurance Coach Radio Show" which has been continuously running for 13 years. His efforts are directed to promote personal change. The show steers towards personal growth and common sense education for his listeners.His personal email:  Insurancecoach@aol.com.                                        
The show can be heard every Saturday morning at 8 am on WARE 1250 AM or
 www.realoldies1250.net. John is also a Certified Speaker in the area of Sales, Personal Growth, Marketing, Leadership Skills, and Entrepreneurship. He is available by direct contact (413) 246-5037(text). Just in case the speaker you hired cancels, he will make himself available for last minute cancellations for your company or event. John is also licensed to teach John Maxwell material and multi-level marketing concepts.

Expand Your Reach Through The Power of Your Voice

        My name is Doug Foresta, and I help coaches, therapists, speakers and authors stand out and be heard through the power of podcasting. I began my own journey of podcasting in 2009 on Blog Talk Radio, and today I host and produce 3 shows, including Creating Change on Empower Radio and The Coachzing Show on iTunes and Stitcher Radio. In that time I've interviewed over 700 guests, including New York Times bestselling authors and Academy Award winners.

         What I'll be sharing with you in this blog is how to use the power of your spoken voice to get your message out in a big way to those who most need to hear it. I'll share with you the best of what I've learned in 6 years of podcasting and coaching hundreds of people to start their own podcasts. However, this blog isn't only about podcasting, it's about using podcasting as a vehicle for honing your message and speaking your truth.

         I believe that something magical happens when we speak our truth. When your ideal clients and prospects can hear the conviction in your voice, they immediately connect with you in a way that they never could through any other medium. If you have a message that inspires and uplifts others, but don't know how to reach beyond your current circle of influence, I'll show you how to get your message out to people all over the world.

         There is a saying that "we teach what we most need to learn." Growing up, I felt that my own voice was stifled, and it took me many years to have the courage to stand up and say what I really thought and felt. Podcasting gave me the platform to do that in a bigger way than I ever thought possible. I'll show you step by step how to create an online platform with a podcast, even if you don't have a big list or any online presence.  It is an honor to be on this journey with you, and I hope to motivate and inspire you to speak your truth in a way that increases your visibility, boosts your book or blog and helps you stand out and be heard.

        To learn more, visit www.dougforesta.net