From Conference Attendee to Buying Customer

I wanted to reach more prospects so in addition to purchasing a vendor table at a conference, I submitted a proposal to do a workshop. When the conference committee accepted my proposal and I asked the young lady what the compensation for speaking was, she said it was nothing. But I did it anyway and it resulted in what I really wanted... sales!

At the conclusion of my workshop, I raffled off a few of my products to collect their business cards. In the days before I had products, I use to raffle off a gift basket of fun items. Then I returned to my office and did two things: I invited each person to connect on LinkedIn (if they had a profile) and asked them for a recommendation, and I sent them all an email, simply to thank them for attending my workshop. I also included a link to a PDF version of my presentation on my website that they could download and review.

Then after about a week or two, I called each one of them to

thank them again and to set up a phone meeting to discuss their business challenges related to my services. It allowed me to strengthen my relationship with them. Some even referred me to the person in their organization who may be more interested in my services.

Over the next few months I continued to contact all of my attendees until they either asked for a proposal, referred me, or told me they were not interested in my services. From the nearly 50 participants that attended my session that day, a solid 8 were still prospects with either proposals now in their hands or still considering hiring me when the conditions are right.

I've learned that it may take 5 or 6 contacts with a prospect before they turn into a paying customer. And in addition, people change, prospects get new positions, prospects move to other companies, and even a prospects conditions or needs change over time. I'm learning to keep myself in front of them until they are ready to buy.

Bill Corbett is the founder and organizer of the HARTFORD SPRINGFIELD SPEAKER'S NETWORK and an award winning professional speaker who has been speaking since 1995. He has been on stages across the U.S. for everything from brief lectures to keynote speeches to multi-day training events, and will be the featured speaker at a conference in The Netherlands this Fall. He is a regular contributor to network television affiliates and provides one-on-one speaker coaching for business professionals. Learn more about him and his top-selling Amazon books.

How to Find Your Next Prospect in Linkedin Junk Email

I’ve heard some call it junk email; I don’t. What I’m referring to are the email messages we receive that inform us of when our contacts get a new job, celebrate a birthday, or have a work anniversary. The sender is listed as LINKEDIN UPDATES and these messages arrive in our inboxes (sometimes) daily. In the beginning and like many busy professionals, I use to quickly delete them first, just to be able to see the important messages in my box. But then I realized how valuable they were to finding my prospects; it was like finding diamonds in the rough.

Recently, I opened this update from Linkedin (LI) to see if there was someone celebrating something that I could say congrats for (Linkedin provides a little tab that you can click to send a quick congrats). One person listed in the JOB CHANGES section was promoted into a position that made them an ideal prospect for me. I clicked on her name to see her profile and then clicked on the RELATIONSHIP tab so I could see if I had filled in the HOW YOU MET section; sure enough I did!

We had met several years ago at an event and had exchanged business cards. At the time, she was in a position that would have made her somewhat of a peer to me, but we didn’t stay in touch. The difference in our companies and our geographical region didn’t really create much reason to collaborate or to stay connected about. I do remember her commenting or LIKEing my updates and posts on LI from time to time.

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Reading through her profile, I was able to confirm her promotion and read more about her new position. She was now the ideal professional who could potentially hire me for my services or purchase my products. I quickly clicked the SEND A MESSAGE button and drafted a message to her, congratulating her in her new position. I also reminded her of my services and asked her to keep me in mind for future opportunities. In less than 30 minutes, I received a reply back from her, thanking me for my congratulatory wishes.

Then, a few days later it happened. I received an LI message back from her, telling me that she had a need for someone with my skills for a gig in Boston. After a few back and forth messages, I sent her a contract for some work that I will be doing for her company in the near future. Making time to open the LI message and congratulating her put me on her radar. 

Who says you can’t get work from Linkedin? I can show you lots of ways of finding your next prospect there. Visit my site at http://The20Entrepreneur.com and contact me for more Web 2.0 marketing ideas for finding YOUR prospects online.