Content Monetization
So,
here comes a few ways to monetize or make some money off of our content.
First, and the easiest one according to
Guberti, is to write a book for our targeted audience. Guberti expresses over
and over again in his book how writing a book really isn’t as hard as we
collectively think it is. Then he goes on to give us strategies to write a
book, like eliminating distractions, maybe doing a video transcription, or even
hiring a ghostwriter if we genuinely believe that it is too hard to write a
book ourselves.
Next,
Guberti gets into training courses as a way to monetize. He says that they are
his most profitable venture. And he should know because he has created a bunch
of them. He also mentions how a book and a training course go hand-in-hand. And
then Guberti shares his sales funnel where he explains how his multiple
products set at various prices that begin at $7 and go all the way up to $997
and even $1445 help him lead people through his sales funnel in a way that he
can monetize what he does.
In
addition, Guberti really loves his virtual summits, so there is no way his book
on content marketing secrets and this section on monetizing wasn’t going to
include his secret weapon of virtual summits as a way to make money. Through
his all-access pass, which goes as high as $297 during the summit, and then
jumps to $997 after the summit has ended, Guberti makes some good money as he
monetizes his content and the content of others, while also building those
relationships with other influencers.
Near
the end of his book, Content Marketing Secrets Guberti makes a good argument on
why all of us need to learn how to use affiliate marketing so we can monetize
what we do. In this section of the book, he shares with us how affiliate
marketing can also lead to joint ventures, which will also lead to
exponentially increasing our revenue, and possibly lead to coaching, consulting
and who knows what other paid services, too?
So,
to sum it up, there are a lot of ways to make money doing what we love to do,
especially within our own content creation. And Marc Guberti may still be a
young guy, but don’t let that fool you. He really does have a lot to say, and
we’d be really wise to listen to him, and we’d be especially wise to listen to
him on his Breakthrough Success Podcast where he shares his success secrets on
a weekly basis. Also, we’d also be extremely wise to read his book, Content
Marketing Secrets cover to cover and then implement some of his strategies.
Dan
Blanchard is a bestselling author, award-winning speaker, and educator who has
written books on leadership, education and professional speaking. He has been
featured on over 100 television and radio shows, as well as some of the world’s
top podcasts. To find out more about Dan please visit his website: www.DanBlanchard.net
