TED Talks
Part
3 The Preparation Process
Should
we use visuals? Well, according to Chris Anderson author of TED Talks, that’s up to us. One-third of
TED speakers don’t use slides. But, two-thirds do. Slides are good when using
the revelation tool of sharing ideas. They’re also good for explaining. And of
course there is the aesthetic appeal. However, beware, no slides are better
than bad slides. If we really want to use them, we might want to get
professional help with our slides.
Some
things to be aware of when using slides is that even though a picture is worth
a thousand words because it shows and tells; we should limit each slide to a
single core idea. Also, don’t put bullet points on slides because people will
mentally leave us and read ahead. Instead, do something like putting a question
on a slide, or a photograph, or video, maybe even some animation or perhaps
just some key data will do nicely.
As
mentioned earlier, visuals have aesthetic appeal. It’s actually okay for us to
show a lot of images to help increase the audience’s delight. Some speakers
even have a system that shows a new image every few seconds as they’re talking.
If using pictures, remember that a black background will make it look like we
are using a black border and will really help our images pop.
Here
are some things to beware of. Don’t use multiple type effects in the same line.
Don’t use bullets or dashes. And resist underlining and italics. Don’t put too
much on one slide. Instead, let’s use feeds. It’s wiser to build onto the slide
through clicks. Also use 24+ font size. We can use context photos, but have to
be careful that they don’t look like year book photos. And we shouldn’t show
videos longer than 30 seconds. Nor, show more than 2-4 videos. We should also
avoid fancy transitions. It’s better to just go to cuts. And remember, with
graphics, less is more. Finally, we need to always practice on the equipment
that we’re going to use.
Should
we script or not script? Or use some sort of combination of the two? Anderson
believes that scripting can help us make the best use of our time up there on
that stage for those short 18 minutes. But, scripting also has the danger of
sounding like we are reading it. And even if we go the extra mile of fully
memorizing the speech it can still sound off. Like it’s not real or authentic.
Anderson calls this awkward place the, “uncanny valley”. The bottom line is
that the best speeches come off as if the speaker is sharing his or her ideas
for the first time.
It’s
almost best to go somewhere in between scripting and not scripting. Write the
speech. Make an outline. Memorize the opening and the closing. Then have a few
notes for everything in between. Don’t worry. The audience won’t mind if we
take a peek at our notes from time to time. A good way to do this is by taking
a sip of water and glancing over at our notes before we continue our talk.
However
we approach preparing for our speech, the most important thing is to practice,
and practice a lot. The practice isn’t about trying to memorize our speech,
it’s about becoming more comfortable with being up on that stage and in front
of that crowd. When we’re more comfortable, our audience is more comfortable
too. And that’s a good thing.
Anderson
also expresses to always prepare a speech that is 9/10 of the time that we are
given. Prepare a 54 minute speech for a 1 hour presentation. And a 16:12 speech
for our 18 minute TED Talk. This gives us time to pace ourselves, pause, screw
up a little bit, milk the audience and basically have some breathing room. This
breathing room will add to our level of comfort and thus add to the level of
comfort and joy our audience is experiencing.
Now,
not to put any more pressure on ourselves, but we need to remember that in this
modern era there is a tug-o-war for people’s attention. This is especially true
in online formats like TED Talks where people can just click away. Our first
words really do matter. So, let’s not waste them away with small talk.
A
good way to open our speech could be with a dose of drama. Think about the
movie industry. How would they approach this subject in the opening minutes of
their movie? Another good strategy to open with is to ignite their curiosity.
The best way to do this is by asking a surprising question that creates a
knowledge gap our audience’s minds fights to close.
A
third approach to opening our speech could be as simple as just showing an
impactful slide, video or object. Finally, one can also open with teasing the
audience a little bit by using words that excite curiosity like, “reveal”. This
strategy encourages our audience to go on our journey. However, beware, if we
tell them everything in the first 30 seconds they will have no reason to go on
our journey with us. So, do tell them with some hints of where we’re going with
this little talk, but don’t immediately tell them everything in your opening.
Dan Blanchard is an award-winning author, speaker and educator. To
learn more about Dan please visit his website at: www.DanBlanchard.net.
Thanks.
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