Part Three: The Who, the What and the
How
Into the picture comes Carol Jones and Victor Pleshev
with their ironing board cover in Australia. In a declining market where fewer
couples are getting married, and fewer woman are taking the responsibility of
all the domestic chores, Carol and Victor heard “NO!” over and over again in
promoting their ironing board cover, However, their niche market of men who
value their time and want ironing to be easier and quicker have become their ever-growing
market in their little corner of the world.
Next, in an English market town, Moyez solved the problem
of low staff morale, overbooked doctors and slow patient response time by
coming up with telephone triage. Who would have thought that just talking to
some patients on the phone was enough for many patients? Through a simple
little phone call the trained and qualified doctor could decide who has to come
in and who doesn’t.
Finally, Debbie Sterling from a small town in Rhode
Island wanted to figure a way to get more girls interested in engineering. Her
interest in engineering had been sparked by playing with her older brothers’
construction toys when she was a little girl. However, she knew the common little
girl would quickly become bored if they were asked to play with their brother’s
construction toys. So, she created a story about a girl engineer named
GoldieBlox who went on adventures and solved problems by building simple
machines. Through this she combined girls’ natural love of literature and
stories with a construction and engineering theme. In 2014 GoldieBlox has won
the People’s Choice Toy of the Year Award.
The rest of Jiwa’s book, Hunch, shares more stories on people that have been innovative by
using their imagination to solve problems. They were curious and wanted to find
a better way. Jiwa also goes into little exercises that help us find our own
imagination and curiosity while practicing how to be more innovative ourselves.
In the end, it’s very important how we choose to pay
attention to influences, what we imagine, and the things we have the foresight
to create and ultimately who we become. What truly deserves to occupy the
moments that will go from making up our minutes to influencing the impact of we
make and the legacy we leave. Jiwa’s book was a quick easy read, I suggest you
pick it up and give it a good go-through. You won’t be sorry.
Dan Blanchard is an award-winning author,
speaker and educator. To learn more about Dan please visit his website
at: www.DanBlanchard.net.
Thanks.